It is a very controversial technology. Some claim that AI is disrupting the workforce and that it will leave millions of people without jobs. There are even people who are afraid that AI will take over the world. On the other hand, there are estimations that AI will create 97 million jobs by 2025.
In this article, we are delving into one particular aspect of AI, namely, its potential to automatize and improve your lead generation strategy. We will discuss how marketers use AI to generate leads, and in turn, improve sales.
Digital marketing is a very important business process, that needs knowledge about the online users in order to achieve goals,generate leads, and boost sales. As a technology capable of collecting and analyzing vast amounts of data, it is obvious that AI can provide marketing with the knowledge it requires to thrive.
Apart from data analytics, AI helps marketers design their lead generation strategies and execute tasks.
The benefit of AI is that it doesn’t need coffee to stay awake, doesn’t ever lose concentration, and doesn’t go on sick leave. It can multitask and accomplish complex tasks very quickly, on a scale that is incomparable to the average human capacity. All these characteristics are extremely valuable when it comes to creating marketing content and managing advertising campaigns.
However, the downside of AI is that it makes generic content and repetitive actions, and needs constant human supervision in order to perform in a way that’s valuable for humans.
Therefore, AI is not a solution to all marketing problems. But, it certainly is of great help, and can improve your lead generation strategy in terms of efficiency and effectiveness. The majority of businesses and marketers understand that using AI-powered tools is a great way to streamline marketing strategies and stay ahead of the competition.
Here are some of the reasons behind this opinion.
Lead quality determines the accuracy of targeting your audience. A good quality lead is a prospect that is very likely to become your customer if exposed to your campaign.
AI is very good at finding and recognizing good-quality leads. Additionally, it does that very quickly. How does it do it? The algorithm will monitor thousands, perhaps even millions of users, tracking their digital behavior.
Based on collected data, it will automatically segment the audience, make buyer personas, and determine where exactly users are in the funnel.
Somespecific AI-powered platformsare particularly focused on lead generation. Their purpose is to help you build brand loyalty and even make new business partnerships.
If you want to sell a product or service, you need to understand your customer’s journey. What are your customers’ pain spots, problems, desires, and values? AI can help you answer these questions.
Actually, AI can even help you understand the way people speak about these problems. In such a way, it enables you to address your prospects in a “language” that is familiar to them.
For example, anAI email writersoftware can help you create content for your emails. But also, the software will let you know what is your open rate, how many people actually read the email, how many replied, what they replied, etc. The software can even send follow-up emails and help you with A/B testing.
There are, however, a few issues aboutcollecting user data. It is extremely important to remember that there have been cases of unethical data collection in the past. In turn, users have become aware of this, and will have a very low opinion of brands that steal their sensitive data.
Therefore, make sure to benefit only fromethically sourced data, i.e.
