Why Limited Data Is Limiting Traditional Marketing Strategies
According to Forrester’s recent Marketing Survey, unlocking growth and generating demand continue to be top priorities for B2B marketing decision makers. Amid the seismic shifts
According to Forrester’s recent Marketing Survey, unlocking growth and generating demand continue to be top priorities for B2B marketing decision makers. Amid the seismic shifts
High data availability may help power digital transformation, but data management systems are needed to keep that data organizaed and make it accessible. Read this
Though every company recognizes the power of data, most struggle to unlock its full potential. The problem is that data investments must deliver near-term value
In today’s landscape, businesses need to look for any competitive advantage they can to ensure their survival, growth and success. A key aspect of gaining
Companies that use machine learning in their marketing strategies will be able to make a lot of money in the future thanks to better content
Many years ago, I went looking for some “desktop AI”—artificial intelligence that would allow me to tease out trends in data. I knew about IBM’s
Business intelligence is the process of analyzing company data to better understand that data, spot anomalies or trends and make predictions. It’s possible to do
In this day and age, there’s no excuse for not knowing what your customers want. There are now a wide variety of tools that enable
AI, applied appropriately, can help deliver customer insights that deliver an in-depth understanding of purchase behavior, needs, likes, dislikes, and preferences. Do you know your
The implementation of artificial intelligence (AI) in advertising has transformed the industry by curating content, automating online bidding, displaying data driven ads and maximizing broadcast
Two popular solutions for solving the persistent problems of bad customer data are Master Data Management (MDM) and Customer Data Platforms (CDPs). While the two
Leveraging artificial intelligence (AI) is now commonplace in marketing. Tools, platforms, and services put sophisticated audience targeting and segmentation tools at marketers’ fingertips, making it