10 Tools Helping Companies Manage Big Marketing Data
One of the latest trends in the business world is big data — after all, analyzing big data is a highly effective way to develop
One of the latest trends in the business world is big data — after all, analyzing big data is a highly effective way to develop
In pursuit of informed decision-making, should employees be bound to their desktops to access reports and dashboards? Or should field workers make hit-or-miss decisions just
When it comes to adopting technology as well as evolution driven by data, the hospitality industry is known to lag behind. Only recently that the
This is the last of a 5-part article on how regular marketers can use Big Data to improve campaign performance. If you’ve missed the first
Increasingly businesses, industries and governments are turning to Geographic Information Systems — the technology of the science of geography — to make better decisions about
According to Motley Fool investment consultancy firm, 85% customer interactions will not necessitate any human intervention by 2018. Artificial intelligence holds an untapped potential for
The data lake is still quite new, so it’s natural that a few myths and misunderstandings have proliferated across the data management community. To set
The longer humanity is on the Internet, the more data we have about the species. In fact, humans have more data on themselves than ever
As the shopping experience becomes more and more integrated, retailers tend to adopt an omnichannel sales approach. This means that a customer may seamlessly switch
Every time a consumer logs into Facebook, there are some 1,500 posts waiting for them. As brands, trying to break into these over-subscribed social feeds
The amount of data now available to us is overwhelming: every two days we create as much information as we did from the beginning of
The Internet of Things (IoT) is omnipresent and always-on communication, carrying out functions that both impact and reflect our physical world. For marketers, the way