An Intro to Data Mining, and How it Uncovers Patterns and Trends
When we think of the word “mining,” we often associate it with searching for gold, coal, ore, and other valuable resources. Data mining, however, is
When we think of the word “mining,” we often associate it with searching for gold, coal, ore, and other valuable resources. Data mining, however, is
During a briefing with Kimberly Nevala, director of business strategies for SAS this afternoon, we facetiously posed the question of why they were wasting their
The financial service industry has been revolutionized by technological advancements. The way in which banks and fintech enterprises operate today has been fundamentally changed by
Business intelligence can be defined as a technology-driven process that allows to analysis data in order to present tools and resources to directors, managers and
Are you taking a data-driven approach to your marketing strategy? As a marketer, you have likely been on the receiving end of this question. I
Marketing success depends on many factors. You need accurate consumer research to build your branding strategy, engaging content to delight your audience, a firm grasp
Customer segmentation is a fundamental aspect of marketing for any business. Focused segmentation helps organizations build sharp communication strategies and optimize their marketing campaigns. Since
Data leakage is becoming a huge problem for publishers as ad dollars shift toward programmatic. For the latest installment of our anonymous Confessions series, in
Data warehousing is as important as analytics. If you wish to leverage crucial data sets to accelerate growth within the enterprise, it will be imperative
Growing expectation around getting more business value from data in a cost-effective manner is driving change across industries. As organizations collect data of increasing volume
The two separate makes sense. But the two together have produced quite a bit of controversy, confusion, and downright pushback in recent times. A survey
“Big Data” is a phrase that strikes fear into the heart of any business owner. Like navigating a boat through a storm, the incoming tidal