Content AI: How Is AI Redefining Content Creation?
Depending on whom you ask, artificial intelligence (otherwise known as AI) is one of many things: a silver-bullet solution for the troubles and trials of the digital age, a portent of eventual human extinction, or nothing more than a trumped-up parade of smoke and mirrors. In reality, it’s probably none of these things, with an answer far more mundane (even disappointingly so).
AI as we refer to it now is a tool with significant applications for sometasks but minimal use for others. And rather than involving any actual intelligence (or even trying to approximate it), it merely involves the use of computer systems capable of adapting to the data provided to them. This process is obviously less hypeworthy, but in practice it can be tremendouslyvaluable.
One field in which this variety of AI is having an impact is content creation. In this piece, we’re going to look at five ways in which content AI is changing how online content is made. Let’s begin:
The world of online content is both broad and deep, containing work of so many different types: everything from thin 200-word blog posts to painstakingly-researched 4000-word guides to key topics. And while pieces like the former don’t generally require research, that can’t be said of high-value tentpole content, as the target keywords must be carefully selected to maximize ROI.
AI tools can help with this. Keyword tools abound, offering functionality such as saving time manually going through autocomplete suggestions or even analyzing the highest-ranking content for particular terms to see which commonalities can be found. You can then use such analysis tools to review your drafted content and determine how well it meets its goals.
Think about how Yoast’s SEO plugin and SEOPressor has become an industry standard when it comes to the writing and release of WordPress blog posts. It takes a topic that can be awkward to practically address (technical SEO) and makes it as simple as following the guidelines: do that, and you’ll avoid many of the most common SEO mistakes.
Personalizing content is an important part of making it more appealing and engaging, particularly in a time when brands have access to so much useful customer data. It isn’t just about names and locations now: it’s also about which products someone has bought before, when they prefer to place orders, and what topics they’ve expressed interest in.
AI tools are ramping up the use of personalized elements and making the implementation hugely simpler. If you’re engaging in email marketing, you can have personal details automatically inserted. If you’re offering live chat, you can use an automated system to point people towards the content most useful for their needs. If you’re trying to refine your product pages, you can throw in an auto-populating box of dynamic recommendations.
