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Media kit: who reads 7wData, AI Beat, and Ins7ghts.

A breakdown of the audience across all surfaces. Use this to evaluate fit for a sponsorship campaign. Topline numbers below, full demographic breakdown further down. Email sponsor@7wdata.be to request the PDF version.

Brands can buy visibility with us. Nobody can buy a grade. A placement reaches this audience; it never touches our research judgment, which is exactly why exposure here carries weight. How we make money →

48,045 Active newsletter readers
43% Director level or above

The list, split two ways

AI Beat and Ins7ghts are two separate daily newsletters with overlapping but distinct audiences. You can sponsor one or both; placements run independently.

AI Beat

25,369

Daily edition. AI products, models, and tooling commentary. Sent every morning UTC.

Ins7ghts

41,611

Daily edition. Data engineering, architecture, and operations. Sent every morning UTC.

Active subscribers per list, counted by Beehiiv on 18 September 2026. Most AI Beat readers also get Ins7ghts, so the two lists together reach 48,045 unique people.

Our audience: full demographic breakdown

Measured on our own newsletter subscriber database, enriched against Apollo and Cognism. Podcast and directory audiences are counted separately.

Roles

  • Directors, heads of function, VPs 34%
  • C suite and founders 14%
  • Analysts, research and investment 14%
  • Managers and team leads 12%
  • Other and unclassified 10%
  • Architects, data, cloud, solution 9%
  • Engineers and data scientists 4%
  • Consultants and advisors 3%

Seniority

  • Director level or above 43%
  • Manager, IC, or seniority not known 57%

Industries

  • All other industries 40%
  • Information technology and services 24%
  • Financial services and banking 10%
  • Higher education and research 10%
  • Consulting and investment management 6%
  • Healthcare 3%
  • Real estate 3%
  • Telecommunications 2%
  • Government administration 2%

Geography

  • United States 52%
  • Other countries 16%
  • United Kingdom 11%
  • Germany 5%
  • France 4%
  • Switzerland 3%
  • Sweden 2%
  • Netherlands 2%
  • Poland 2%
  • Canada 2%
  • Australia 1%

Measured on our own subscriber database, September 2026. Seniority across 48,045 active readers; roles, industries and geography across the enriched base, where title coverage is 94 to 96%, industry 86 to 87% and country 88 to 90%.

Website audience: 7wdata.be

Monthly visitors hitting research guides, tool comparisons, and long-form articles. Separate audience from the newsletters, but high overlap.

37k+ Monthly active users
38k Monthly sessions

Top countries

  • 🇺🇸 United States 18k+
  • 🇨🇳 China 5k+
  • 🇭🇰 Hong Kong 2k+
  • 🇻🇳 Vietnam 1k+
  • 🇩🇪 Germany 997+
  • 🇮🇳 India 950+
  • 🇲🇽 Mexico 794+

Top interests

  • Technology / Technophiles
  • Banking & Finance
  • News & Politics
  • Travel

Traffic sources

  • Direct 35k+
  • Organic Search 1k+

GA4, 30 days ending 2026-05-22

Social audience

Credibility anchors across the channels we run alongside the newsletters.

X (Twitter)

230k+

@yvesmulkers + @7wdata + @biconnections

Three accounts combined

LinkedIn

31.7k

Yves Mulkers

Followers + 30k connections

YouTube

10.7k

@7wdata

Subscribers

Data Pioneers podcast

5.1k

All major platforms

Lifetime downloads

Note: Follower counts are credibility anchors. Algorithms control actual delivery, so these set context but do not represent guaranteed reach on any single post.

Sponsorship surfaces

Four ways to reach this audience. Pricing details + tier comparison on each spoke.

Newsletter sponsorship →

Single inlay, featured placement, dedicated send, or long-term footer-logo residency. From €350 per placement.

Podcast sponsorship →

Single episode, 3-/5-/10-episode series, or 12-month title sponsorship. Host-read, no programmatic insertion.

Directory sponsorship →

Featured slot at the top of /tools/ and /companies/, or enhanced badge in the regular grid. Auto-renew, scarce-by-design.

Events sponsorship →

Enhanced or featured event listings, or full title sponsorship for the right organizer in the data and AI domain.

Brands we have placed across surfaces

A subset of vendors and partners who have appeared in the newsletter, podcast, or directory placements.

atscale.com progress.com snowflake.com databricks.com hubspot.com sap.com aws.amazon.com quest.com intel.com

Note: Logo grid shows placement history; doesn't replace direct customer references. I share named-quote references in the inquiry conversation when relevant.

Ready to talk?

Tell me the product, the audience, and the launch window. I will reply with the best fit across surfaces and a quote within two working days.

No long-term commitment to inquire
Custom packages available across channels
Reply within two working days

Prefer to reach out directly?

Email: sponsor@7wdata.be

Inquiry Received

Thank you for your interest in a sponsor bundle. I will review and reply within two working days.

7wData

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