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Media kit: who reads 7wData, AI Beat, and Ins7ghts.

A breakdown of the audience across all surfaces. Use this to evaluate fit for a sponsorship campaign. Topline numbers below, full demographic breakdown further down. Email [email protected] to request the PDF version.

335k+ Newsletter subscriptions
42% Open rate (avg)
8.5% Click rate (avg)

The list, split two ways

AI Beat and Ins7ghts are two separate daily newsletters with overlapping but distinct audiences. You can sponsor one or both; placements run independently.

AI Beat

175k+

Daily edition. AI products, models, and tooling commentary. Sent every morning UTC.

Ins7ghts

160k+

Daily edition. Data engineering, architecture, and operations. Sent every morning UTC.

Subscriptions are counted per-list. Audience overlap exists; combined unique reach is 335k+.

Our audience: full demographic breakdown

Aggregated across newsletter list, podcast listeners, and directory visitors.

Roles

  • Data Engineers 28%
  • Data Scientists & Analysts 22%
  • CDOs, CTOs, VPs of Data 18%
  • ML & AI Engineers 14%
  • Solution & Data Architects 10%
  • Other technical 8%

Seniority

  • Director and above 35%
  • Manager / Team Lead 30%
  • IC / Senior IC 35%

Industries

  • SaaS / Software 32%
  • Financial services 18%
  • Consulting 12%
  • Healthcare & life sciences 8%
  • Retail & consumer 8%
  • Manufacturing 6%
  • Government & public 4%
  • Other 12%

Geography

  • EU 48%
  • US & Canada 38%
  • APAC 8%
  • Rest of world 6%

Placeholder data, 2026-05-23

Website audience: 7wdata.be

Monthly visitors hitting research guides, tool comparisons, and long-form articles. Separate audience from the newsletters, but high overlap.

37k+ Monthly active users
38k Monthly sessions

Top countries

  • 🇺🇸 United States 18k+
  • 🇨🇳 China 5k+
  • 🇭🇰 Hong Kong 2k+
  • 🇻🇳 Vietnam 1k+
  • 🇩🇪 Germany 997+
  • 🇮🇳 India 950+
  • 🇲🇽 Mexico 794+

Top interests

  • Technology / Technophiles
  • Banking & Finance
  • News & Politics
  • Travel

Traffic sources

  • Direct 35k+
  • Organic Search 1k+

GA4, 30 days ending 2026-05-22

Social audience

Credibility anchors across the channels we run alongside the newsletters.

X (Twitter)

230k+

@yvesmulkers + @7wdata + @biconnections

Three accounts combined

LinkedIn

31.7k

Yves Mulkers

Followers + 30k connections

YouTube

10.7k

@7wdata

Subscribers

Data Pioneers podcast

5.1k

All major platforms

Lifetime downloads

Note: Follower counts are credibility anchors. Algorithms control actual delivery, so these set context but do not represent guaranteed reach on any single post.

Sponsorship surfaces

Four ways to reach this audience. Pricing details + tier comparison on each spoke.

Newsletter sponsorship →

Single inlay, featured placement, dedicated send, or long-term footer-logo residency. From €350 per placement.

Podcast sponsorship →

Single episode, 3-/5-/10-episode series, or 12-month title sponsorship. Host-read, no programmatic insertion.

Directory sponsorship →

Featured slot at the top of /tools/ and /companies/, or enhanced badge in the regular grid. Auto-renew, scarce-by-design.

Events sponsorship →

Enhanced or featured event listings, or full title sponsorship for the right organizer in the data and AI domain.

Brands we have placed across surfaces

A subset of vendors and partners who have appeared in the newsletter, podcast, or directory placements.

atscale.com progress.com snowflake.com databricks.com hubspot.com sap.com aws.amazon.com quest.com intel.com

Note: Logo grid shows placement history; doesn't replace direct customer references. I share named-quote references in the inquiry conversation when relevant.

Ready to talk?

Tell me the product, the audience, and the launch window. I will reply with the best fit across surfaces and a quote within two working days.

No long-term commitment to inquire
Custom packages available across channels
Reply within two working days

Prefer to reach out directly?

Email: [email protected]

Inquiry Received

Thank you for your interest in a sponsor bundle. I will review and reply within two working days.

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