After 30 years in data, I still can't find intelligence I trust.
Cut through AI hype and vendor flavor. I built ins7ghts to see what's real, what's noise, and what to watch.
The intelligence I wish existed.
I got tired of vendor-flavored state-of-the-market decks. So I built a way to ask the data what is actually moving. You can ask it too.
Think of it as a live read on vendor strategy, model rollouts, and the data stack: ask what changed, get back what it means.
Conversations with Data Pioneers
250+ unfiltered interviews with the people who actually shipped the data infrastructure you use.
I’d Rather Have Hallucinations Than a Perfect Data Model – Joe Reis | Data Strategy Gurus
The Data Whisperer – Scott Taylor on Why Nobody Listens to Data Teams
Governance Is Broken — Lauren Maffeo on Fixing It From the Ground Up
Demistifying AI
Sponsor a sharper list.
Show up where people are reading on purpose.
The audience, honestly.
41,611 active subscribers on Ins7ghts. 25,369 on AI Beat. 41,918 people across both lists, because most AI Beat readers also get Ins7ghts. 43% are director level or above, counted 18 September 2026. People who actually evaluate and buy tools.