Here’s How Your Small Business Can Thrive in a World of AI and Big Data

It’s no secret that AI and Big Data have become big buzzwords across every industry in recent years. We have been gearing up for the rise of AI through integration of complex, yet user-friendly data analytics tools and platforms. Businesses connected their websites to Google Analytics, started learning SEO, focused on search engine rankings, while juggling social media activity – which is also highly driven by algorithms. Big Data and AI might sound daunting to small business owners.

It might seem like “only big companies” can afford to use these tools. But the truth is these AI and Big Data tools are just as simple for small businesses to use as they are for the behemoths they compete with. And sometimes, it’s even easier for small companies to adapt their strategies and gain a competitive advantage from their data findings.

So, now that artificial intelligence is being implemented across the same platforms that procure data, what will this mean for small businesses? Will they be able to take advantage of this new technological landscape right away? Although AI is still scratching the surface of what it’s capable of, the answer is a resounding “Yes!”

AI and Big Data are good news for small businesses. And here’s why…

Companies such as QuickBooks have a huge pool of small businesses that already exist in their customer base. In a competitive marketplace filled with tech startups, why wouldn’t these big companies want to integrate artificial intelligence into their products to help these businesses succeed?

That’s why QuickBooks has integrated AI to help small business owners get the capital they need to avoid cash flow issues, as well as tools that make decision-making and finding an accountant much easier. They also launched a tool called QuickBooks Assistant, which gives customers an AI chat experience that is as close to a human experience as possible. This streamlines and speeds up the process for obtaining data-driven insights that small businesses need to make smarter financial decisions.

Salesforce is a platform famously used by all kinds of businesses across the globe. As the top customer relationship platform, you can bet they are on top of their AI game.