Four Ways Cloud-based Solutions Benefit Small Businesses
Cloud-based solutions have already become an everyday part of our lives. We use cloud applications at every turn, often without even realising it. We may use an application on our computer or phone, and not think or care that the reason it works is because it’s operating in the cloud (e.g., Google Maps, Waze, Spotify, Shazam, Slack, etc.). In the same way, cloud-based applications may be brought into a small business, often without the user realising it. But, one thing is clear: users and the company they work for benefit tremendously from the hidden value the cloud brings. The cloud model is a stronger, more flexible, and commercially-beneficial way for a small business to access a business technology, function, or service.
The most obvious benefit of cloud applications for a small business is that they deliver greater reliability with less effort. A cloud service is managed, maintained (via automatic updates), backed-up, and secured by the cloud provider, instead of requiring internal IT staff.
This benefit reduces risk of outages, lost data and security breaches. Cloud vendors have far greater resources in terms of hardware, fault tolerance and expertise than the average small business does. And the economies of scale in having that single cloud provider serve hundreds or thousands of clients means you get far better service quality and resources than you could afford on your own.
Think of it like living in an apartment block. You might have access to shared resources like a swimming pool, gym, shop and concierge, all of which would be beyond your means if you had to pay for them individually. You benefit from pooling resources with the other tenants in the building.
Cloud-based applications provide your small business with better agility and flexibility. A worker can easily be given the ability to work remotely or on the move. In a smaller business, there is often more reliance on a single individual for a process: perhaps you only have one person handling payroll, or just one or two on IT support. You need a way to ensure these critical resources can keep working even when they can’t reach the office or need to work from a different location at short notice.
The cloud makes this easy, delivering applications and data to wherever employees are and on whatever device they are using. For example, they can access customer data via a CRM mobile app or call a customer using the cloud phone provider’s desktop application. And by providing a business DDI number for that employee, a returned customer call can instantly locate and contact them, even if they’re on the move. Cloud applications let employees and customers interact as they normally would, regardless of the situation and locale.
Cloud applications deliver commercial value to both a small business’ top and bottom lines, allowing them to reduce or remove capital, ongoing, and unexpected costs, and increase revenue. Instead of purchasing hardware and software (CAPEX) up front you simply have an ongoing subscription (OPEX) that includes all ongoing upgrades and maintenance. And your organization is freed from unexpected outages, repairs, and the stress these situations cause.
You may also find that laptops utilising cloud applications have an extended lifespan, with active use increasing from the traditional 3-5 years to 5-7 years. What’s more, you can replace laptops with less expensive, thinner models, as they employees may now simply need browser access and no longer require that their laptops host and run heavy applications.
