Why Use a Multi Cloud Strategy?

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As more and more companies move to a mature cloud strategy, it’s becoming clear that part of that strategy is todeploy on more than one cloud. In practice, this can mean multiple public clouds or some combination of private cloud plus public cloud(s).

There are concrete business reasons for following a multi cloud strategy, but multi cloud strategies also create new challenges and compound some challenges inherent in all cloud strategies. There isn’t one ‘right’ path for success with multi cloud, but there are both technical and cultural ways to get the full benefits from a multi cloud strategy.

While all of the major global cloud providers offer highly reliable services, they have all had major outages—although not at the same time. Workloads that are distributed over several public clouds, that can automatically fail over into the second cloud if an error is detected with one of the deployments—can weather an outage with little to no disruption to users and little manual intervention.

Amulti cloudstrategy also reduces the risks of succumbing to a distributed denial-of-service (DDoS) attack, which can both take a site down and keep it down. The ability to shift to another cloud computing provider seamlessly limits the damage that can be done by DDoS attacks.

Amazon Web Services (AWS), Google Cloud, and Microsoft Azure all have rates posted on their websites—but don’t be fooled into thinking that everyone is paying exactly the same price. Major companies can negotiate for discounts, but it’s hard to negotiate when you can’t credibly move your deployment elsewhere. One component of the multi cloud strategy in major enterprises is getting the cloud providers to compete for the best rates.

AWS, Azure, and Google Cloud also each offer discounts—Reserved Instances on AWS, Reserved VM Instances on Azureand Committed Use Discounts on Google Cloud. But each cloud provider has slightly different cancellation policies, exchange policies, and payment options. These pricing policies also change multiple times per year, making it difficult to compare AWS, Azure, and GCP pricing directly. However, with the correct pricing management tools some companies take advantages of the different providers pricing structures to deploy applications and route traffic dynamically to the cloud that will offer the best price.

The Right Cloud for the Job

One common misconception about developing, deploying, and running applications in the cloud is that all of the platforms have identical workflows and identical processes. This isn’t the case. A major reason to choose a multi cloud strategy is the ability to use the cloud environment best suited to your specific application’s needs.

The most obvious difference between cloud providers is in geography—some have better coverage than others in certain regions. For example, some companies choose to send Asia-based traffic to Alibaba Cloud while using Google, AWS, or Azure for traffic from North America.

However, that’s not the only way the platforms are different. With different native tooling, storage, function runtimes, and workflows, it could be that a specific application would workbetter in Azurethan in AWS… or vice versa. For example, Amazon has generally been a better environment for Linux-based applications and open source apps in general, whereas Azure, unsurprisingly, has better interoperability with other Microsoft products. The ability to select the cloud environment with a workflow best suited for the application in question is probably the highest-level reason to adopt a multi cloud strategy, from an engineering perspective.

There are plenty of reasons to use a multi cloud strategy, but multi cloud strategies are inherently more complex. Many of the challenges that arise from multi cloud deployments stem from that complexity. Modern application architectures are already complex, built on hundreds or thousands of interdependent microservices.

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Yves Mulkers

Yves Mulkers is the founder of 7wData and a widely followed voice in the data and AI community. He curates the 7wData and AI Beat newsletters, reaching hundreds of thousands of data and AI professionals, and writes on data strategy, analytics, AI, and the evolving data ecosystem.