ALTR

ALTR is a data security and governance company based in Austin, Texas, founded in 2017 by James Beecham and Chris Struttmann.

Reviewed by 7wData

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Profile

ALTR provides a cloud-based platform that automatically secures and governs sensitive data in data warehouses by applying access policies, masking, and audit controls without requiring changes to existing applications or queries.

ALTR is a data security and governance company based in Austin, Texas, founded in 2017 by James Beecham and Chris Struttmann. The company provides a platform that integrates with cloud data warehouses to automate data access controls, masking, and audit logging. As of its most recent disclosed funding, ALTR raised a $25 million Series C round, bringing total disclosed funding to $55 million, according to Tracxn.

The company targets enterprises running analytics on Snowflake, Amazon Redshift, and similar platforms, offering a way to enforce policies on sensitive data without requiring changes to existing queries or applications. ALTR's product portfolio includes dynamic data masking, row-level security, and usage analytics, all delivered as a SaaS layer that sits between the user and the data warehouse. The company competes in the crowded data security market against incumbents like Privacera, Immuta, and native cloud provider features.

ALTR has not disclosed revenue, headcount, or named customer logos in public materials. The Series C round, announced on the company's website, was intended to accelerate product development and go-to-market efforts. The company's positioning emphasizes simplicity and speed of deployment compared to traditional data governance tools.

However, the lack of independent validation of customer traction and the highly competitive landscape present ongoing challenges. ALTR's leadership has not reported significant turnover publicly, but the company has remained relatively quiet in press since the Series C announcement.

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Who buys this

  • Enterprises using Snowflake for analytics and data sharing
  • Organizations needing to comply with data privacy regulations (e.g., GDPR, CCPA, HIPAA)
  • Companies with sensitive data in Amazon Redshift or other cloud data warehouses
  • Data engineering and security teams looking to automate data governance policies
  • Businesses seeking to reduce the risk of data breaches from insider threats or compromised credentials

Strengths and what to watch

Strengths

  • Integrates with major cloud data warehouses (Snowflake, Amazon Redshift) without requiring schema changes or query rewriting, reducing deployment friction.
  • Raised $25 million in Series C funding, indicating continued investor confidence and capital to scale sales and product development.
  • Offers a unified policy engine for masking, row-level security, and audit logging, which can replace multiple point tools for data governance.

Watch for

  • No publicly named customers or independent case studies, making it difficult to verify product-market fit or enterprise adoption.
  • Competes directly with well-funded rivals like Immuta and Privacera, as well as native security features from Snowflake and AWS, which could limit differentiation.
  • Company has disclosed no revenue, headcount, or growth metrics, leaving financial health and traction opaque to outside observers.

Recent moves

Key Information

Industry
Data Governance & Catalog
Founded
2014
Headquarters
Austin, Texas

Frequently Asked Questions

What is ALTR and what does it do?

ALTR is a cloud-based data security and governance platform based in Austin, Texas. It automatically secures sensitive data in data warehouses like Snowflake and Amazon Redshift by applying access policies, masking, and audit controls without requiring changes to existing applications or queries.

How does ALTR secure data without changing applications?

ALTR sits as a SaaS layer between the user and the data warehouse. It enforces policies like dynamic data masking and row-level security at query time, so existing applications and queries continue to work without modification. This reduces deployment friction for enterprises.

What data warehouses does ALTR integrate with?

ALTR integrates with major cloud data warehouses, including Snowflake and Amazon Redshift. It supports enterprises running analytics on these platforms, offering a unified policy engine for masking, row-level security, and audit logging without requiring schema changes or query rewriting.

How much funding has ALTR raised and from whom?

ALTR raised a $25 million Series C round, bringing total disclosed funding to $55 million, according to Tracxn. The company was founded in 2017 by James Beecham and Chris Struttmann. The Series C was intended to accelerate product development and go-to-market efforts.

Who are ALTR's main competitors in data security?

ALTR competes with companies like Privacera and Immuta, as well as native security features from cloud providers like Snowflake and AWS. The market is crowded, and ALTR differentiates by emphasizing simplicity and speed of deployment compared to traditional data governance tools.

What are the risks or challenges for ALTR as a company?

ALTR has not publicly named customers, disclosed revenue, or shared growth metrics, making it hard to verify product-market fit. It also faces strong competition from well-funded rivals and native cloud security features. The lack of independent validation is a key watch factor.

Sources

  1. altr.com — Series C funding amount and strategic intent
  2. tracxn.com — Company founding year, founders, total disclosed funding ($55M), and series stage
  3. www.altr.com — Company website and product positioning
  4. investor.altria.com — Not relevant to ALTR (Altria Group); included in dossier but excluded from profile