BigID
BigID is an Israeli-founded data security and governance platform built to discover, classify, and protect sensitive data across hybrid cloud environments.
Profile
Discovers, catalogs, and protects sensitive data across enterprises' entire data infrastructure using AI-powered classification and governance controls.
BigID is an Israeli-founded data security and governance platform built to discover, classify, and protect sensitive data across hybrid cloud environments. Founded in 2016 by Dimitri Sirota and Nimrod Vax, the company operates from dual headquarters in New York and Tel Aviv. BigID raised $60 million in a Series E round in March 2024, led by Riverwood Capital, bringing total funding to $320 million and valuing the company at over $1 billion.
The platform had approached $100 million in annual recurring revenue by early 2024, with full-year 2024 revenue reaching $139.5 million—a 33% increase from $105.1 million in 2023. BigID serves over 300 enterprise customers including Netflix, Adobe, CARFAX, AT&T, HubSpot, Samsung, Unilever, Prudential Financial, and The New York Times, addressing use cases spanning data privacy, compliance, security, and AI governance. In February 2025, BigID unveiled BigID Next, a cloud-native AI-powered data security platform featuring patented AI for discovery and classification, plus the industry's first prompt-based data classification engine.
In November 2025, the company launched Embedded BigID, a developer-focused offering that brings data discovery and protection into applications and AI frameworks directly. The platform has earned recognition as a Forrester Wave Leader in Privacy Management and Sensitive Data Discovery (Q4 2025, Q2 2026), a Gartner Magic Quadrant Challenger for Data Governance (2026), and a Deloitte Technology Fast 500 honoree for the fifth consecutive year. However, in 2025, BigID restructured significantly, cutting approximately 20 percent of its roughly 600-person workforce as part of a shift toward an AI-first operating model. The layoffs included dozens of positions at the company's Tel Aviv development center, reflecting a broader strategic reorganization around artificial intelligence capabilities.
Products by BigID
- B BigID Next BigID Next is a cloud-native, AI-powered platform designed for enterprises needing unified data security, privacy compliance, and AI Be the first to review →
- E Embedded BigID Embedded BigID is a data security and governance platform designed for enterprises needing to discover, classify, and manage Be the first to review →
Who buys this
- Fortune 500 enterprises managing hybrid-cloud data compliance and privacy risk
- Technology and media companies protecting sensitive customer and content data
- Financial services and insurance firms subject to regulated data governance
- Organizations deploying AI applications that require data-aware governance and safety
- Software development teams embedding data discovery and protection into applications
Publicly disclosed clients
- Netflix
- Adobe
- AT&T
- CARFAX
- HubSpot
- Samsung
- Unilever
- Prudential Financial
- The New York Times
- Fox Corporation
- StubHub
- Pandora
Strengths and what to watch
Strengths
- Covers 200+ data sources and delivers AI-native discovery and classification at enterprise scale with minimal lift-time to deployment
- Recognized as Leader by Forrester in Privacy Management Software and Sensitive Data Discovery; achieves highest possible scores across evaluation criteria
- Expanded to developer-first and embedded use cases, moving beyond platform-only to let organizations build data security into applications and AI pipelines
Watch for
- 20% workforce reduction in early 2025 and ongoing execution risk as company transitions to AI-first model; customer churn potential cited in employee reviews
- Platform consolidation strategy: BigID must demonstrate that unifying privacy, security, DSPM, and AI governance avoids feature bloat and fragmentation versus point solutions
- Customer concentration: Over 300 customers but slow expansion; growth dependent on upsell to existing base and Embedded BigID adoption among software development organizations
Recent moves
Key Information
- Industry
- Regtech & Compliance
- Founded
- 2015
- Employees
- 650
- Headquarters
- New York and Tel Aviv
- Country
- United States
Frequently Asked Questions
What is BigID?
BigID is an Israeli-founded AI-powered data security and governance platform that discovers, catalogs, and protects sensitive data across hybrid cloud environments. Founded in 2016 by Dimitri Sirota and Nimrod Vax, it serves over 300 enterprise customers with AI-native classification and compliance controls.
How much funding did BigID raise?
BigID raised $60 million in its Series E funding round in March 2024, led by Riverwood Capital and other investors. The funding brought total capital raised to $320 million, valuing the company at over $1 billion with strong revenue growth.
What are BigID's key features?
BigID offers AI-native discovery covering over 200 data sources, prompt-based classification, and governance controls across hybrid clouds. Recent innovations include BigID Next, a cloud-native AI platform, and Embedded BigID, a developer-focused offering that integrates data protection directly into applications and AI frameworks.
Which companies use BigID?
BigID serves over 300 enterprise customers including Netflix, Adobe, AT&T, CARFAX, HubSpot, Samsung, Unilever, Prudential Financial, and The New York Times. Key customer segments include Fortune 500 enterprises, technology and media companies, financial services firms, and organizations deploying AI applications requiring data governance.
Is BigID recognized by industry analysts?
Yes. BigID is recognized as a Forrester Wave Leader in Privacy Management and Sensitive Data Discovery, earning perfect 5/5 scores. The company is also a Gartner Magic Quadrant Challenger for Data Governance and has received Deloitte Technology Fast 500 recognition for five consecutive years.
What is BigID's revenue growth?
BigID generated $139.5 million in revenue during 2024, a 33 percent increase from $105.1 million in 2023. The company had approached $100 million in annual recurring revenue by early 2024, demonstrating strong financial growth and market traction among enterprise customers.
How BigID compares
Direct head-to-head against 3 competitors. Picked by 7wData.
BigID
- Positioning
- Discovers, catalogs, and protects sensitive data across enterprises' entire data infrastructure using AI-powered classification and governance controls.
- Customer segments
- Fortune 500 enterprises managing hybrid-cloud data compliance and privacy risk
- Strengths
- Covers 200+ data sources and delivers AI-native discovery and classification at enterprise scale with minimal lift-time to deployment
- Watch for
- 20% workforce reduction in early 2025 and ongoing execution risk as company transitions to AI-first model; customer churn potential cited in employee reviews
- Recent moves
- BigID Named Challenger in 2026 Gartner Magic Quadrant for Data and Analytics Governance Platforms
Varonis
- Positioning
- DSPM leader for automated excess-permission remediation and data exposure reduction across cloud and on-premises enterprise environments.
- Customer segments
- CISOs and security operations teams at mid-to-large enterprises managing complex file storage and cloud data environments.
- Strengths
- Automated remediation of stale and over-permissioned data at scale; recognized G2 DSPM category leader, Spring 2026.
- Watch for
- SaaS transition failure disclosed October 2025 triggered securities class action over undisclosed renewal softness; stock fell 48%.
- Recent moves
- Acquired AllTrue.ai for $150M in February 2026 to add AI agent risk and security monitoring capabilities.
OneTrust
- Positioning
- Broad privacy, consent, and AI governance platform with the deepest footprint in regulatory compliance automation for multinational enterprises.
- Customer segments
- CPOs, DPOs, and legal-compliance teams at multinational enterprises managing cross-border privacy, consent, and regulatory obligations.
- Strengths
- Regulatory intelligence spanning 300-plus global privacy laws; broadest consent management and DSAR automation in the privacy management category.
- Watch for
- G2 reviewers cite multi-week configuration burden requiring dedicated GRC staff; high implementation failure risk for lean privacy teams.
- Recent moves
- Reduced workforce by 110 employees in March 2026, restructuring toward profitability as new-customer growth rates decelerate.
Securiti
- Positioning
- DSPM, privacy automation, and AI governance platform; acquired by Veeam for $1.7B in October 2025, now bundled with data resilience.
- Customer segments
- Security and IT operations teams at enterprises in the Veeam installed base seeking converged data protection and governance.
- Strengths
- Unified DSPM, privacy automation, and AI governance across hybrid multicloud from a single platform with wide compliance coverage.
- Watch for
- Veeam acquisition shifts roadmap toward data resilience integration; buyers evaluating standalone DSPM face an uncertain independent product trajectory.
- Recent moves
- Acquired by Veeam for $1.725B in October 2025, integrating DSPM and AI governance into Veeam's data protection platform.
Sources
- bigid.com — Founding year (2016), founders (Dimitri Sirota, Nimrod Vax), leadership team, core mission, product focus
- www.calcalistech.com — Series E funding ($60M, March 2024), valuation ($1B+), ARR (~$100M), investor names (Riverwood Capital, Silver Lake Waterman, Advent), total funding ($320M)
- www.calcalistech.com — 20% workforce reduction, AI-first restructuring, dual headquarters (Tel Aviv and New York), employee count (~600), co-founder Nimrod Vax statement
- getlatka.com — 2024 revenue ($139.5M, up 33% from $105.1M in 2023), customer count (116), market position
- www.prnewswire.com — BigID Next product announcement, AI-powered discovery, prompt-based classification, cloud-native platform
- www.prnewswire.com — Embedded BigID announcement (November 2025), developer-first offering, SDK support for LangChain and agentic frameworks
- www.prnewswire.com — Forrester Wave Leader in Sensitive Data Discovery and Classification, perfect 5/5 scores, new AI capabilities (DLP Prism, AskBigID GPT, Agentic Access Governance)
- www.prnewswire.com — Forrester Wave Leader in Privacy Management Software (Q4 2025), highest scores in 19 evaluation criteria, customer feedback on support
- www.prnewswire.com — Deloitte Technology Fast 500 recognition (5th consecutive year), first DSPM vendor with this distinction, new AI capabilities in 2025
- www.readycontacts.com — Notable clients list: Adobe, AppDynamics, AT&T, Bonobos, CARFAX, Edmunds, Fox, HubSpot, Netflix, Pandora, Prudential, Samsung, StubHub, NYT, Unilever