Domo
Josh James founded Domo in 2010 after selling Omniture, his previous business intelligence startup, to Adobe for $1.8 billion in 2009.
Profile
Cloud-based business intelligence platform that integrates data from 500+ sources and uses consumption-based pricing to deliver dashboards and AI-powered insights to enterprise customers.
Josh James founded Domo in 2010 after selling Omniture, his previous business intelligence startup, to Adobe for $1.8 billion in 2009. Domo went public on Nasdaq in June 2018 at a $511 million valuation—a 75% decline from its $2 billion private valuation—under the ticker DOMO. The company operates a cloud-based platform for business intelligence and data integration, serving 1,500+ customers including UnitedHealth Group, Comcast, Target, Deutsche Post, and Cisco.
With 1,336 employees and roughly $320 million in annual revenue as of fiscal 2026, Domo competes with Tableau, Power BI, and Looker in a crowded BI market. Its positioning centers on all-in-one data integration and ease of use, with consumption-based pricing—a strategic shift accelerated since 2023. By fiscal 2026, 80 to 84 percent of annual recurring revenue came from consumption-based contracts, with 100 percent of new deals structured that way.
The consumption cohort showed exceptional health: 98 percent gross retention and 118 percent net retention. Recent product direction emphasizes AI agents. At Domopalooza 2026 in March, Domo unveiled the AI Agent Builder alongside new governance features including User Impersonation for administrators, Global PDP Policies, and column masking capabilities.
The company also launched a Model Context Protocol (MCP) server to connect enterprise data to external AI platforms like Claude and ChatGPT. However, the company faces headwinds. Revenue growth remains flat: $317 million in fiscal 2025 versus $319 million in fiscal 2024.
In 2025, Domo announced a 7 percent workforce reduction. Leadership continuity has been an issue: founder Josh James stepped down unexpectedly in March 2022, was replaced by John Mellor (who lasted one year), and returned as CEO in March 2023. In December 2025, James disclosed personal health struggles and began scaling back his operational duties. Glassdoor reviews are mixed, with a 3.5 out of 5 rating and recurring complaints about leadership instability, rapid organizational shifts, smaller deal sizes, and cultural tension.
Who buys this
- Large retail and commerce companies (Target, Comcast) using Domo for unified sales and operational dashboards
- Healthcare and insurance enterprises (UnitedHealth) running real-time clinical and claims analytics
- Industrial and logistics firms (Deutsche Post, DHL) tracking operational metrics and performance
- Media and entertainment organizations (ESPN, L'Oréal) building customer engagement analytics
- SaaS and fintech platforms embedding Domo for white-label analytics (Showpass serving 30,000+ end-users)
Publicly disclosed clients
- UnitedHealth Group
- Comcast
- Target
- Deutsche Post
- Cisco
- DHL
- ESPN
- L'Oréal
Strengths and what to watch
Strengths
- Aggressive pivot to consumption-based pricing delivered 98% gross and 118% net retention in that cohort, outpacing traditional licensing segment
- Founder-led return to CEO role after John Mellor's one-year tenure, with proven track record of building Omniture to $1.8B exit
- First-to-market agentic AI orchestration (Agent Builder, MCP Server) connecting enterprise data to Claude, ChatGPT, and external LLMs
Watch for
- Founder CEO Josh James disclosed alcohol-related health issues in December 2025 and began scaling back duties; succession planning clarity needed
- Revenue flat for two consecutive fiscal years ($319M → $317M → $320M guidance) while competitors grow faster; acquisition risk or pressure to expand internationally
- Employee Glassdoor rating 3.5/5 with recurring complaints about erratic leadership, three layoffs in three years, and smaller deal sizes; recruitment and retention risk in competitive hiring market
Recent moves
- 4mo ago Domo introduces User Impersonation, Global PDP Policies, and column masking to shift administrator role from gatekeeper to orchestrator
- 4mo ago Domo launches AI Agent Builder and MCP Server at Domopalooza 2026, enabling external LLMs to query enterprise data securely
- 8mo ago Founder CEO Josh James discloses personal health struggles, scales back operational duties amid workforce optimization
- 11mo ago Domo raises full-year FY2026 guidance to $316-320M revenue as consumption contracts reach 80% of ARR
- 1y ago Domo reports strong Q2 FY2026 earnings with first positive non-GAAP EPS and 7.7% operating margin
Key Information
- Industry
- BI Platforms
- Founded
- 2010
- Headquarters
- United States
Frequently Asked Questions
What is Domo?
Domo is a cloud-based business intelligence platform founded in 2010 that integrates data from 500+ sources to deliver dashboards and AI-powered insights. Serving 1,500+ enterprise customers including Target, Comcast, and UnitedHealth Group, Domo competes directly with Tableau and Power BI in the crowded analytics market.
How does Domo's consumption-based pricing work?
Domo transitioned to consumption-based pricing, where customers pay based on data usage rather than fixed licensing fees. By fiscal 2026, this model drove 80-84% of annual recurring revenue with impressive 98% gross retention and 118% net retention rates, significantly outpacing traditional licensing segments.
What is Domo's AI Agent Builder?
Domo's AI Agent Builder, launched at Domopalooza 2026, enables enterprises to create AI agents that query company data securely. The platform also introduced an MCP Server connecting Domo to external LLMs like Claude and ChatGPT, allowing direct enterprise data access for orchestrated intelligence workflows.
Who are Domo's main customers?
Domo serves 1,500+ enterprise customers across retail (Target, Comcast), healthcare (UnitedHealth Group), logistics (Deutsche Post, DHL), media (ESPN, L'Oréal), and fintech sectors. Notable use cases include unified sales dashboards, clinical analytics, operational metrics tracking, and white-label analytics for embedded scenarios.
What happened to Domo's revenue growth?
Domo's revenue has remained flat for two consecutive years: $319 million in fiscal 2024 and $317 million in fiscal 2025, with FY2026 guidance around $320 million. Despite strong consumption-pricing metrics, overall growth lags competitors, prompting workforce optimization and strategic repositioning efforts.
What challenges does Domo face?
Domo faces three key headwinds: flat revenue growth despite consumption-pricing success, leadership instability including CEO changes and health disclosures by founder Josh James, and employee retention concerns reflected in a 3.5/5 Glassdoor rating amid complaints about erratic leadership and organizational shifts.
How Domo compares
Direct head-to-head against 3 competitors. Picked by 7wData.
Domo
- Positioning
- Cloud-based business intelligence platform that integrates data from 500+ sources and uses consumption-based pricing to deliver dashboards and AI-powered insights to enterprise customers.
- Customer segments
- Large retail and commerce companies (Target, Comcast) using Domo for unified sales and operational dashboards
- Strengths
- Aggressive pivot to consumption-based pricing delivered 98% gross and 118% net retention in that cohort, outpacing traditional licensing segment
- Watch for
- Founder CEO Josh James disclosed alcohol-related health issues in December 2025 and began scaling back duties; succession planning clarity needed
- Recent moves
- Domo reports strong Q2 FY2026 earnings with first positive non-GAAP EPS and 7.7% operating margin
Tableau
- Positioning
- Salesforce's BI layer tightly coupled to Agentforce and Data Cloud; captures Salesforce CRM accounts seeking unified analytics.
- Customer segments
- Salesforce CRM enterprise accounts in sales, marketing, and service; IT or Salesforce admin-led procurement inside existing Salesforce agreements.
- Strengths
- Tableau Pulse delivers proactive, role-specific metric summaries pushed to users without requiring dashboard navigation or analyst involvement.
- Watch for
- Creator licensing at $75 to $115 per user per month draws consistent complaints from buyers comparing total cost to Power BI.
- Recent moves
- Salesforce unveiled Tableau Next at Tableau Conference, April 2025, integrating Data Cloud and Agentforce into a unified analytics platform.
Microsoft Power BI
- Positioning
- BI embedded across Microsoft 365, Teams, and Azure Fabric; default analytics choice for Microsoft-committed enterprises.
- Customer segments
- IT and finance teams in enterprises with active Microsoft 365 or Azure agreements; procurement driven by existing M365 contract cycles.
- Strengths
- Per-seat cost remains lowest among tier-1 BI tools for Microsoft 365 subscribers; Teams and Excel integration requires no additional connectors.
- Watch for
- Power BI Premium retirement forces migration to Microsoft Fabric SKUs, raising enterprise capacity costs 25 to 70 percent depending on contract structure.
- Recent moves
- Microsoft raised Power BI Pro pricing from $10 to $14 per user per month, effective April 2025, first increase since product launch.
Looker
- Positioning
- Google Cloud's enterprise BI platform anchored in a semantic layer; targets GCP-committed data teams and embedded analytics use cases.
- Customer segments
- Data engineering and product teams at GCP-committed enterprises; SaaS companies needing embedded analytics inside customer-facing applications.
- Strengths
- LookML semantic layer centralizes metric definitions shared across dashboards, APIs, and embedded apps, eliminating inconsistent numbers across business units.
- Watch for
- LookML development and maintenance consumes 40 to 60 percent of total Looker TCO per Gartner analysis, requiring dedicated engineering staff.
- Recent moves
- Google launched Looker BI Agents and a native MCP server at Google Cloud Next, April 2026, targeting agentic enterprise data workflows.
Sources
- techcrunch.com — IPO valuation, share price, founders, early revenue, customer count
- www.brooklyndata.co — Domopalooza 2025 announcements, Agent Catalyst features, DomoGPT and AI layer enhancements
- www.techtarget.com — Domopalooza 2026 governance features announcement date, User Impersonation, administrator role shift
- diginomica.com — Consumption pricing transformation metrics, 55-60% ARR conversion, deal structure, contract length growth
- www.glassdoor.com — Employee satisfaction rating, compensation feedback, category ratings, cultural sentiment
- www.sec.gov — Q3 FY2026 revenue guidance, consumption ARR percentage, fiscal year outlook