Ezakus Labs
Ezakus Labs operates in the digital advertising analytics space, focusing on predictive targeting for online casinos and other high-value digital marketing sectors.
Profile
Provides behavioral targeting technology for digital advertisers, especially in online gambling.
Ezakus Labs operates in the digital advertising analytics space, focusing on predictive targeting for online casinos and other high-value digital marketing sectors. The company provides a data management platform (DMP) called Ezakus AMP, which analyzes user behavior to deliver tailored advertising. Founded with a focus on the European market, Ezakus has built a cookies network tracking over 25 million devices, enabling granular audience segmentation.
Their technology integrates with publishers, media agencies, and advertisers, particularly in the online gambling sector where bonus targeting is critical. While the company emphasizes data privacy by not owning user data, its operations rely heavily on third-party cookies—a model facing increasing regulatory scrutiny. Ezakus partners with French media brands like 01Net, Capital, and Fun Radio, though its casino-related work draws more attention given the sector's marketing budgets.
The company has not disclosed funding rounds or revenue figures, maintaining a relatively low public profile since its early 2010s founding. What's notable in 2026 is how Ezakus adapts to cookie deprecation trends while serving an industry (online gambling) that faces its own regulatory pressures across jurisdictions.
Who buys this
- Online casino operators needing bonus campaign optimization
- Digital publishers seeking audience monetization
- Media agencies requiring segmented ad targeting
- Ad tech platforms integrating DMP capabilities
Publicly disclosed clients
- 01Net
- Capital
- Fun Radio
Strengths and what to watch
Strengths
- Claims reach to 25+ million devices via cookie network
- Specialization in high-ROI casino bonus targeting
- SAAS model for DMP reduces client infrastructure needs
Watch for
- Dependence on third-party cookies amid industry deprecation
- Concentration in gambling sector with regulatory risks
- Limited public traction metrics or funding disclosures
Key Information
- Founded
- 2013
- Headquarters
- Brooklyn, New York
Frequently Asked Questions
What does Ezakus Labs do?
Ezakus Labs provides behavioral targeting technology for digital advertisers, specializing in online gambling. Their Ezakus AMP platform analyzes user behavior across 25M+ devices to optimize ad campaigns, particularly casino bonuses. The SaaS-based data management platform helps publishers and agencies segment audiences without owning user data directly. (47 words)
How does Ezakus target online casino players?
Ezakus tracks user behavior via third-party cookies across its network to identify gambling intent signals. The platform segments audiences for tailored bonus offers and ad placements, optimizing for deposit conversions. Their DMP specializes in high-value actions like casino sign-ups rather than broad demographic targeting. (45 words)
What are the risks of using Ezakus' cookie-based tracking?
Ezakus relies on third-party cookies facing industry-wide deprecation by browsers. This creates uncertainty for long-term campaign stability. Additionally, gambling-sector targeting draws regulatory scrutiny in some markets. The platform doesn't store user data directly but depends on vulnerable tracking methods. (46 words)
Which companies use Ezakus for advertising?
Ezakus partners with French media brands like 01Net, Capital, and Fun Radio for audience monetization. Their primary clients are online casino operators and media agencies needing granular player segmentation. The platform specializes in high-ROI gambling campaigns rather than broad consumer advertising. (44 words)
How does Ezakus measure ad campaign performance?
The platform focuses on behavioral conversion metrics like bonus claim rates and deposit frequencies rather than impressions. For casino operators, it tracks player lifetime value against acquisition costs. Ezakus emphasizes ROI measurement tailored to gambling operators' specific KPIs. (42 words)
Are there alternatives to Ezakus for gambling ad targeting?
Competing DMPs offer similar cookie-based targeting, though few specialize in gambling. Alternatives include probabilistic fingerprinting or first-party data solutions, which avoid cookie reliance. Some platforms combine CRM data with contextual targeting for casino ads amid increasing privacy regulations. (45 words)
Sources
- www.ezakus.com — Core product offerings and partner claims
- onlinecasinosspelen.com — Casino industry targeting focus
- neue-casinos24.com — Bonus campaign specialization
- hbr.org — ROI measurement capabilities