Profile
Fluent provides commerce media solutions that connect brands with consumers through performance marketing, using first-party data and machine learning to drive customer acquisition and monetization.
Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider headquartered in New York, founded in 2010. The company connects brands with consumers through performance marketing, leveraging first-party data and machine learning. In Q1 2026, Fluent reported revenue of $44.9 million, a 19% decline year-over-year, primarily due to the divestiture of its Call Solutions business in January 2026.
However, its Commerce Media Solutions (CMS) segment grew 104% to $25.9 million, now representing 58% of total revenue, with an annual run rate exceeding $110 million. The company posted a net loss of $5.4 million, improved from an $8.3 million loss in Q1 2025, and an adjusted EBITDA loss of $3.6 million. Fluent expects double-digit revenue growth on continuing businesses and improved adjusted EBITDA for full-year 2026.
The company's shift toward commerce media is evident in recent partnerships, including Wyndham Hotels & Resorts (launched January 2026) and Squire (March 2026), extending beyond traditional retail into travel and hospitality. In June 2026, Fluent launched Trevant, a creator marketing agency subsidiary, and was selected as a commerce media partner for Backpack Media by Sallie Mae. Fluent trades on NASDAQ under FLNT, with a market cap around $89 million as of May 2026.
The company's owned and operated revenue declined 50% to $15.7 million, reflecting its strategic pivot. Fluent's financials show a narrowing net loss and growing CMS margins, but overall revenue contraction and ongoing adjusted EBITDA losses highlight the challenges of transitioning its business mix.
Who buys this
- Brands and advertisers seeking customer acquisition at scale
- Retailers and e-commerce platforms looking to monetize ad inventory
- Travel and hospitality companies (e.g., Wyndham Hotels & Resorts)
- Appointment-based platforms (e.g., Squire)
- Financial services and media partners (e.g., Sallie Mae's Backpack Media)
Publicly disclosed clients
- Wyndham Hotels & Resorts
- Squire
- Sallie Mae (Backpack Media)
Strengths and what to watch
Strengths
- Commerce Media Solutions revenue grew 104% year-over-year in Q1 2026, now 58% of total revenue, indicating successful strategic pivot.
- Net loss narrowed to $5.4 million in Q1 2026 from $8.3 million a year earlier, showing improving profitability trajectory.
- Diversified partnerships across retail, travel, hospitality, and financial services reduce reliance on any single vertical.
Watch for
- Total revenue declined 19% year-over-year in Q1 2026, driven by the divestiture of Call Solutions and a 50% drop in owned and operated revenue.
- Adjusted EBITDA loss widened to $3.6 million in Q1 2026 from $3.1 million a year ago, indicating ongoing operational costs.
- Commerce Media Solutions gross margin is only 19%, suggesting low profitability in the high-growth segment.
Recent moves
- 5mo ago Fluent Inc. Subsidiary Trevant Launches as Creator Marketing Agency Built on Performance Discipline
- 5mo ago Fluent, Inc. Selected as Commerce Media Partner for BackpackSM Media by Sallie Mae
- 5mo ago Fluent Announces First Quarter 2026 Financial Results; Commerce Media Solutions Annual Revenue Run Rate Exceeds $110 Million
Key Information
- Industry
- Logging & Monitoring
- Founded
- 2010
- Headquarters
- New York
Frequently Asked Questions
What is Fluentd and what does the company do?
Fluentd is a commerce media solutions provider that connects brands with consumers through performance marketing. It uses first-party data and machine learning to help businesses acquire customers and monetize their ad inventory across retail, travel, and financial services.
How did Fluentd perform financially in Q1 2026?
In Q1 2026, Fluentd reported revenue of $44.9 million, a 19% decline year-over-year due to divesting its Call Solutions business. However, its Commerce Media Solutions segment grew 104% to $25.9 million, now representing 58% of total revenue.
What is Fluentd's Commerce Media Solutions segment and why is it important?
Commerce Media Solutions is Fluentd's high-growth segment that grew 104% year-over-year in Q1 2026, reaching an annual run rate over $110 million. It now accounts for 58% of total revenue, reflecting the company's successful strategic pivot toward commerce media.
Who are some of Fluentd's notable clients and partners?
Fluentd's notable clients include Wyndham Hotels & Resorts, Squire, and Sallie Mae's Backpack Media. These partnerships span travel, hospitality, appointment-based platforms, and financial services, showing Fluentd's diversification beyond traditional retail.
What challenges is Fluentd facing according to its recent financial results?
Fluentd faces challenges including a 19% total revenue decline, a 50% drop in owned and operated revenue, and an adjusted EBITDA loss of $3.6 million in Q1 2026. Additionally, its Commerce Media Solutions gross margin is only 19%, indicating low profitability.
What recent developments has Fluentd announced in 2026?
In 2026, Fluentd launched Trevant, a creator marketing agency subsidiary, and was selected as a commerce media partner for Backpack Media by Sallie Mae. It also partnered with Wyndham Hotels & Resorts and Squire, expanding into travel and hospitality.
Sources
- www.globenewswire.com — Q1 2026 financial results, revenue breakdown, CMS growth, net loss, adjusted EBITDA, and forward guidance.
- investors.fluentco.com — Corporate profile, stock price, and press releases including Trevant launch and Backpack Media partnership.
- investors.fluentco.com — Trevant creator marketing agency launch on June 2, 2026.
- investors.fluentco.com — Backpack Media by Sallie Mae partnership announced May 19, 2026.
- www.stocktitan.net — Market reaction to Q1 2026 earnings, stock price, and peer comparison.