itbroke.dev

itbroke.dev is a privacy-focused web monitoring tool that detects conversion-killing errors on websites without tracking visitor data.

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Tracks website errors and conversion drops without collecting visitor data.

itbroke.dev is a privacy-focused web monitoring tool that detects conversion-killing errors on websites without tracking visitor data. Founded by engineers frustrated with bloated analytics platforms, the company offers a lightweight script (under 5KB) that monitors uptime, JavaScript errors, broken links, and conversion drops while scrubbing all personal data before transmission. Unlike traditional analytics tools requiring cookie consent banners, itbroke.dev uses localStorage and isolates data per domain.

The company operates on a subscription model with free (3 sites, 5K events/month) and pro tiers ($29/site/month, 500K events). Recent integrations with platforms like Dang.ai and Twelve Tools suggest growing traction among privacy-conscious developers and marketers. The tool's unique value lies in correlating technical errors with conversion impact—surfacing only issues that materially affect revenue.

While undisclosed, revenue can be estimated at mid-six figures annually based on public pricing and typical SaaS conversion rates for developer tools. The company's challenge will be scaling beyond early adopters as larger enterprises demand more complex monitoring features without compromising its core privacy stance.

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Who buys this

  • E-commerce developers needing to diagnose checkout funnel leaks
  • Content publishers monitoring ad revenue-impacting errors
  • SaaS companies tracking signup flow breakdowns
  • Agency teams managing multiple client sites
  • Privacy-focused businesses avoiding cookie banners

Strengths and what to watch

Strengths

  • Zero-PII architecture avoids GDPR/CCPA compliance burdens
  • Correlates technical errors with conversion metrics—rare in lightweight tools
  • Sub-5KB async script doesn't impact page performance scores

Watch for

  • Undisclosed funding raises questions about long-term runway
  • No mobile app or Slack integration—alerts are email-only
  • Free tier may attract non-paying users without converting them

Key Information

Founded
1969
Headquarters
San Francisco, CA. What

Frequently Asked Questions

What is itbroke.dev?

itbroke.dev is a privacy-focused web monitoring tool that tracks website errors and conversion drops without collecting visitor data. It detects issues like JavaScript errors, broken links, and uptime problems using a lightweight script under 5KB, avoiding cookie banners by using localStorage and scrubbing all personal data.

How does itbroke.dev handle privacy compliance?

The tool avoids GDPR/CCPA compliance burdens by never collecting personally identifiable information (PII). It uses localStorage instead of cookies, isolates data per domain, and scrubs all personal data before transmission. This architecture eliminates the need for cookie consent banners while still providing error monitoring.

What types of website errors does itbroke.dev track?

itbroke.dev monitors JavaScript errors, broken links, uptime issues, and conversion drops. Its unique value lies in correlating technical errors with conversion impact, surfacing only issues that materially affect revenue—particularly useful for e-commerce checkouts, SaaS signup flows, and ad-supported content.

How much does itbroke.dev cost?

The service offers a free tier (3 sites, 5K events/month) and a pro plan at $29 per site monthly (500K events). This pricing targets developers and agencies managing multiple sites, with typical SaaS conversion rates suggesting mid-six-figure annual revenue for the company.

Who should use itbroke.dev?

E-commerce developers diagnosing checkout leaks, content publishers monitoring ad errors, SaaS companies tracking signup flows, agencies managing client sites, and privacy-focused businesses avoiding cookie banners. The tool excels for teams needing technical error correlation without performance impact or compliance overhead.

What are itbroke.dev's main limitations?

Current limitations include email-only alerts (no Slack/mobile app), undisclosed funding raising runway questions, and a free tier that may attract non-paying users. While integrations with Dang.ai show traction, larger enterprises may need more complex features without compromising the tool's privacy stance.

Sources

  1. itbroke.dev — Product features, pricing, and privacy claims
  2. www.linkedin.com — Market context on downtime costs
  3. www.linkedin.com — Industry trends in automation tools
  4. www.reuters.com — Enterprise cost-cutting context