Pure Storage

Updated 4 days ago Reviewed by 7wData

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Enterprise flash storage and unified data management platform for hybrid cloud and AI workloads.

Pure Storage, founded in 2009 by John Colgrove and John Hayes with Mike Speiser of Sutter Hill Ventures as founding CEO, emerged from stealth mode in 2011 with a software-first approach to storage on commodity flash hardware. Colgrove, a 20-year Veritas Software veteran with over 450 patents, brought deep storage expertise to the venture. The company went public in October 2015, raising $425 million at $17 per share on the NYSE under ticker PSTG.

For over a decade, Pure Storage built a reputation in all-flash storage arrays through FlashArray and FlashBlade products, growing to serve over 13,500 enterprise customers including 62% of the Fortune 500. The company reached profitability in fiscal 2017 and crossed $1 billion in annual revenue in 2018. In 2020, Pure acquired Portworx for $370 million, expanding into Kubernetes-native storage and container data management.

By fiscal 2025, revenue reached $3.2 billion with net income of $106.7 million—a 74% year-over-year increase. Subscription annual recurring revenue grew 21% to $1.7 billion, reflecting a strategic shift toward recurring, software-defined services. In February 2026, Pure Storage rebranded as Everpure to signal its evolution beyond storage into unified data management.

The rebrand followed the company's introduction of the Enterprise Data Cloud in June 2025, combining Pure Fusion's cloud operating model with AI-native capabilities. In May 2026, Everpure completed its acquisition of 1touch, adding data discovery and semantic intelligence to support enterprise AI initiatives. Leadership includes CEO Charles Giancarlo, who joined in 2018 from Cisco, and founder John Colgrove as Chief Visionary Officer.

However, employee sentiment on Glassdoor reflects workplace challenges. The company carries a 3.7/5 rating with recurring reports of layoffs across multiple waves, management dysfunction, and limited career growth. Competitors including Dell (26% market share), NetApp, and others remain entrenched in enterprises, though Pure Storage maintains a 4.9/5 customer satisfaction rating on Gartner Peer Insights.

Who buys this

Large enterprises running mission-critical data workloads across hybrid cloud and on-premises environments
Organizations managing AI and machine learning infrastructure at hyperscaler and enterprise scale
Financial services and payment processing companies managing compliance-heavy workloads
Cloud platforms and SaaS providers requiring high-performance, scalable storage backends
Government and aerospace organizations requiring six-nines uptime and immutable storage

Publicly disclosed clients

ServiceNow (1,300+ systems deployed)
Fiserv (75% reduction in storage footprint)
NASA
Virgin Media
British Army

Strengths and what to watch

Strengths

Market-leading customer satisfaction (4.9/5 on Gartner Peer Insights) with 62% of Fortune 500 as customers
Strong financial momentum: $3.2B FY2025 revenue (+12% YoY), third consecutive profitable quarter, subscription ARR at $1.7B (+21% YoY)
AI-native data management vision through Enterprise Data Cloud, Pure1 AI Copilot, and 1touch acquisition adding data discovery and semantic intelligence

Watch for

Recurring layoffs and RIFs across multiple waves; Glassdoor rating of 3.7/5 with reports of toxic management and limited career growth indicating internal stability risks
Market position under pressure from Dell (26% market share) and entrenched NetApp competitors; organic growth rate moderating to 12% in FY2025
Everpure rebrand and 1touch integration execution risk amid crowded enterprise data platform market with established players (NetApp, Dell, HPE)

Recent moves

Key Information

Industry: Storage
Founded: 2009
Headquarters: United States

Frequently Asked Questions

What is Pure Storage / Everpure?

Pure Storage, rebranded as Everpure in February 2026, is an enterprise data management platform specializing in flash storage arrays and cloud-native solutions. Founded in 2009, it serves over 13,500 enterprise customers, including 62% of Fortune 500 companies, with products like FlashArray and FlashBlade.

What are Pure Storage's main products?

Pure Storage offers FlashArray and FlashBlade all-flash storage arrays, Pure Fusion for cloud-native infrastructure, and Portworx for Kubernetes container storage. Its Enterprise Data Cloud combines AI-native capabilities with unified data management, recently enhanced by the acquisition of 1touch for data discovery and semantic intelligence.

How many enterprises use Pure Storage?

Pure Storage serves over 13,500 enterprise customers globally, including 62% of Fortune 500 companies. Major named clients include ServiceNow (with 1,300+ systems deployed), Fiserv, NASA, Virgin Media, and the British Army, demonstrating strong adoption across financial services, aerospace, government, and SaaS platforms worldwide.

What are Pure Storage's financial results?

In fiscal 2025, Pure Storage reported $3.2 billion in annual revenue, up 12% year-over-year, with net income of $106.7 million—a 74% increase. Subscription annual recurring revenue grew 21% to $1.7 billion, reflecting the company's shift toward recurring software-defined services and profitability.

How does Pure Storage compare to NetApp and Dell?

Pure Storage holds a 4.9/5 customer satisfaction rating on Gartner Peer Insights, outperforming competitors. However, Dell controls 26% market share and NetApp remains entrenched. Pure Storage's strength lies in its all-flash focus and AI-native capabilities, while facing execution risks from market incumbents.

What is Everpure and why did Pure Storage rebrand?

In February 2026, Pure Storage rebranded to Everpure, signaling evolution beyond storage into unified data management. The rebrand followed the June 2025 Enterprise Data Cloud launch, combining cloud operating model with AI-native capabilities. May 2026 acquisition of 1touch added data discovery and semantic intelligence for enterprise AI.

How Pure Storage compares

Direct head-to-head against 3 competitors. Picked by 7wData.

Positioning: Enterprise flash storage and unified data management platform for hybrid cloud and AI workloads.
Customer segments: Large enterprises running mission-critical data workloads across hybrid cloud and on-premises environments
Strengths: Market-leading customer satisfaction (4.9/5 on Gartner Peer Insights) with 62% of Fortune 500 as customers
Watch for: Recurring layoffs and RIFs across multiple waves; Glassdoor rating of 3.7/5 with reports of toxic management and limited career growth indicating internal stability risks
Recent moves: Tarek Robbiati appointed Chief Financial Officer with 25+ years experience at HPE and RingCentral

Positioning: Claims #1 all-flash market share per IDC; positioned as intelligent data infrastructure spanning on-premises and three major clouds.
Customer segments: Large enterprises and FSI organizations with hybrid multicloud workloads; infrastructure architects and storage procurement teams.
Strengths: ONTAP storage OS natively embedded in AWS, Azure, and Google Cloud, enabling consistent data management across cloud environments.
Watch for: Customers cite high licensing complexity and steep migration overhead when consolidating from legacy ONTAP configurations.
Recent moves: Sold Spot and CloudCheckr FinOps portfolio to Flexera for $100M; transaction completed March 2025.

Positioning: Largest enterprise infrastructure vendor by revenue; PowerStore targets midrange and enterprise flash consolidation within a full-stack hardware portfolio.
Customer segments: Enterprises seeking single-vendor procurement across compute, storage, and networking; IT operations and infrastructure procurement leadership.
Strengths: Bundles compute, networking, storage, and data protection under unified support contracts, reducing multi-vendor coordination overhead.
Watch for: Customers report opaque bundled pricing and discount dependency, making standalone storage TCO difficult to benchmark independently.
Recent moves: PowerStore Elite announced at Dell Technologies World, May 2026; globally available July 2026 with 3x performance improvement over prior generation.

Positioning: Positions Alletra MP as AI-native unstructured data storage, sold through GreenLake as-a-service subscription consumption model.
Customer segments: Enterprises preferring OpEx-based infrastructure via GreenLake; IT finance and infrastructure teams managing CapEx-to-OpEx transitions.
Strengths: GreenLake delivers per-use billing for on-premises storage, removing upfront CapEx while retaining enterprise-grade SLAs.
Watch for: HPE exited third-party storage software partnerships including Qumulo, Scality, and WEKA in November 2025, narrowing ecosystem interoperability for mixed-vendor shops.
Recent moves: Alletra Block Storage for Azure launched at NVIDIA GTC, March 2025, extending Alletra into public cloud block storage.

Sources

www.everpuredata.com — Company mission, products (FlashArray, FlashBlade, Pure Fusion, Portworx), customer base overview, Evergreen architecture
investor.everpuredata.com — Financial results (FY2025 $3.2B revenue, $106.7M net income, subscription ARR $1.7B), leadership changes (CFO, CRO), recent announcements
blocksandfiles.com — FY2025 financial milestone ($3.2B revenue), 62% Fortune 500 penetration, CEO commentary on AI storage roadmap
www.purestorage.com — Named customer ServiceNow with 1,300+ systems, 99.999% availability requirement verification
www.purestorage.com — Named customer Fiserv with 75% storage rack reduction and sustainability achievements
www.glassdoor.com — Employee reviews, Glassdoor rating (3.7/5), workplace culture concerns, layoff reports, compensation feedback
www.gartner.com — Gartner Magic Quadrant leadership position, customer satisfaction rating (4.9/5), competitive positioning vs NetApp
www.everpuredata.com — Everpure rebrand announcement (February 23, 2026), 1touch acquisition intent, strategic rationale for data management shift