Sprig
Sprig, founded in 2019 and headquartered in the United States, is an analytics platform that enables product teams to collect and analyze user feedback and behavioral data.
Profile
Sprig helps product teams collect and analyze user feedback and in-app behavior to inform product decisions, with a new capability to feed that data directly into AI tools.
Sprig, founded in 2019 and headquartered in the United States, is an analytics platform that enables product teams to collect and analyze user feedback and behavioral data. The company's core offering integrates user research data directly into AI tools, as highlighted by its recent introduction of a Model Context Protocol (MCP) integration, which allows teams to bring research data into their preferred AI environments. Sprig's platform is used by companies including Square, HelloFresh, and Notion, as indicated by testimonials on its website.
The company operates in the competitive product analytics and user research space, where it competes with established players like Qualtrics, Hotjar, and FullStory. Sprig has not publicly disclosed its revenue, headcount, or recent funding rounds. The company's leadership team includes CEO Ryan Glasgow, who co-founded the company.
Sprig has raised a total of $52 million in funding from investors including Accel, Amplify Partners, and Felicis Ventures, according to Crunchbase. The company's most notable recent move is the launch of its MCP integration, which positions it to capitalize on the growing trend of AI-assisted product development. However, Sprig faces challenges common to many SaaS startups, including customer churn and the need to differentiate in a crowded market.
The company has not reported any layoffs or significant leadership changes in the past year. Sprig's focus on integrating with AI tools reflects a broader industry shift toward embedding analytics capabilities directly into AI workflows.
Who buys this
- Product teams at digital-first companies
- User experience (UX) research teams
- Product managers and designers
- Growth and data teams
- SaaS and e-commerce companies
Publicly disclosed clients
- Square
- HelloFresh
- Notion
Strengths and what to watch
Strengths
- Sprig's MCP integration allows users to bring research data directly into AI tools, a feature that aligns with the growing demand for AI-assisted product development.
- The platform has secured testimonials from recognizable brands like Square, HelloFresh, and Notion, indicating some level of market traction.
- Sprig has raised $52 million in funding from reputable venture capital firms, providing a financial runway for product development and go-to-market efforts.
Watch for
- Sprig operates in a crowded product analytics and user research market, facing competition from established players like Qualtrics, Hotjar, and FullStory, which may limit its ability to gain significant market share.
- The company has not publicly disclosed revenue, headcount, or recent funding rounds, making it difficult to assess its financial health and growth trajectory.
- Sprig's reliance on AI integrations may expose it to risks associated with rapid changes in AI technology and the need to continuously adapt its product to remain relevant.
Key Information
- Industry
- Product Analytics
- Founded
- 2019
Frequently Asked Questions
What is Sprig and what does it do?
Sprig is an analytics platform that helps product teams collect and analyze user feedback and in-app behavior. It integrates this research data directly into AI tools through its Model Context Protocol, enabling data-driven product decisions.
How does Sprig's MCP integration work with AI tools?
Sprig's Model Context Protocol integration allows teams to bring user research data directly into their preferred AI environments. This enables product teams to leverage AI for analyzing feedback and behavioral data to inform product development decisions.
Who are Sprig's main competitors in the product analytics space?
Sprig competes with established players like Qualtrics, Hotjar, and FullStory in the product analytics and user research market. The company differentiates through its AI integration capabilities, but faces a crowded competitive landscape.
Which companies use Sprig for product analytics?
Sprig is used by notable companies including Square, HelloFresh, and Notion, as indicated by testimonials on its website. These digital-first companies rely on Sprig to collect and analyze user feedback for product decisions.
How much funding has Sprig raised and from which investors?
Sprig has raised a total of $52 million in funding from investors including Accel, Amplify Partners, and Felicis Ventures, according to Crunchbase. This funding supports product development and go-to-market efforts for the analytics platform.
What challenges does Sprig face in the product analytics market?
Sprig operates in a crowded market with competitors like Qualtrics, Hotjar, and FullStory, which may limit market share growth. The company also faces risks from rapid AI technology changes and has not publicly disclosed revenue or headcount.
Sources
- sprig.com — Company overview, product description, customer testimonials from Square, HelloFresh, and Notion.
- sprig.com — Announcement of Sprig's MCP integration for AI tools.
- techcrunch.com — Context on AI trends affecting the enterprise labor market, relevant to Sprig's AI-focused product strategy.
- techcrunch.com — Context on tech layoffs in 2025, relevant to the startup environment Sprig operates in.