Ditch the Old Ways of Product Management. Say Hello to Product Innovation.

As the number of data points in the world continues to grow, so do the ways that businesses can stay informed and effectively manage their products.

In the past, for example, companies relied on product data in batch form or used recommended guidelines to manage their supply chain. Stores reviewed inventory data, orders were fulfilled from distribution centers, shipping companies serviced their fleet based on meaningful odometer readings, and products were priced using a vague notion of gross profit margin targets. But for a modern business to outpace its competitors, these outdated models had to be retired.

Today, companies can look at the lifecycles of their products, like raw materials, merchandise, finished goods, and digital platforms or ideas, from the digitization of each of these areas, and can analyze them quickly, improving overall profits and cutting down on supply chain waste.

Take, for instance, Anheuser-Busch, makers and distributors of multiple brands of beer, malt beverages and energy drinks, who partnered with Teradata in 2015. The 160-year-old company took a modern approach with help from Teradata’s product innovation and product management services. At the time, Anheuser-Busch selected Teradata’s advanced analytics software, Integrated Data Warehouse and Teradata Aster Big Analytics Appliance to enhance its decision making.