4 Ways Artificial Intelligence Is Shaping the Future for Businesses Big And Small

Artificial intelligence (AI) is becoming not just a curious concept, but a business asset worthy of every entrepreneur’s attention. A. is making headway in topics from behavior-based email sequences and opt-in popups to savvy messaging bots and even internal employee satisfaction analysis (IBM says they can determine with 95 percent accuracy when a person is planning to quit),

You can use AI to increase customer retention, NPS, sales close rate and pre-qualify leads. It’s hard to know where AI will be in a decade or two. But, it’s already playing a big role in many business’ daily operations. It can play a big, beneficial role in your business as well, now and well into the future. Here are four ways.

Annette Zimmermann said in 2018, “By 2022, your personal device will know more about your emotional state than your own family.”

Emotion AI, also known as affective computing, is an iteration of AI capable of detecting human emotions and responding to those emotions accordingly. And while it’s not perfect yet, the technology is staggering. One study from the University of Ohio claims that AI is now better at detecting emotions than humans are — a remarkable feat considering our millions of years of evolution for that sorta thing.

I believe these emotionally intelligent bots transform your business operations, and this is why I have created an AI startup that is rooted in this technology.

Imagine being able to collect the emotions of a viewer watching a video online, or using email sales sequences, messaging bots, and even customer support telephone options that adapt automatically based on the users emotions. How would that change your business?

A study that analyzed 1400 case studies of top advertising campaigns over the last 30 years found that ads which triggered human emotions were about 100 percent more like to report “very large profit gains.”

What if you could trigger the right emotions at the right time?

Efficiency is perhaps nowhere more important than in customer support — the place where people want answers and they want them right away. And while pleasing those needy customers might seem like a business revenue afterthought, it isn’t.

According to a report by Temkin, a moderate improvement in customer experience can massively improve revenue. In the study’s own words, “Our analysis shows that NPS is strongly correlated to customers’ willingness to spend more with tech vendors, try their new products and services, forgive them after a bad experience, and act as a reference for them with prospective clients.”

I’ve used companies like Forethought, for instance, who are leading the charge into customer support AI products with their flagship answer recommendation tool, Agatha Answers.