Is Collaboration killing Creativity?

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If collaboration is good, is more collaboration better?

Project management methodologies that have been successful in production-centric environments, e.g., agile, dev-ops, lean are increasingly being deployed in big data projects. However, big data projects are a combination of production and creative work.

Software engineering and development is arguably production-centric and well-suited to optimisation workflows. On the other hand, Science –and research in general- explores how to reach a long-term goal. Outcomes of the scientific process are highly non-linear; significant results are obtained in a similar fashion to an artist’s creative breakthrough.

To maximise the potential of data science teams, one should provide an environment that is suitable for creativity. Fortunately, that’s a well-researched area with evidence-based answers; unfortunately, these findings are often ignored.

Adequate collaboration is the most critical enabler of creativity, but not all collaboration principles are equal: how many works of art, such as paintings or books, are the products of teamwork? In short, not that many [1].

Creative “outbursts”, in research or artistic pursuits follow the common pattern of mentally reaching out to novel – and apparently unrelated – ideas to solve a problem or fulfill a vision, until they coalesce into what, to an outsider, appears as an epiphany.

Artists’ collaborative life is well documented: from circles of philosophers to Andy Warhol’s Factory and the close connections painters and writers in European capitals a few centuries ago. The most creative people experience a mixture of solitary work and external influences: the collaborative aspect having less to do with creating the work, but more with the inspiration it provides.

A number of studies on aspects as diverse as, e.g., on the ideation process [2], the quality and success Broadway shows [3] or communication vs. productivity in the workplace [4] all demonstrate the same two aspects: too much close collaboration is harmful – as it naturally leads to cliques, groupthink, and echo chambers – , while too little contact with “the outside world” also hampers creativity.

In the realm of research – academic or otherwise – that form of collaboration had been ongoing for a long time: a personal space to create (the fast disappearing office), and a collective space to make face-to-face contact [5] and exchange ideas (the fast disappearing workplace cafeteria, external seminars or conferences).

Instead of following these findings, which have been long-held best practices, recent trends have almost obliterated them: open offices, small kitchens replicated around various floors, restriction of travel budgets and constant collaborative meetings with a core team are stifling innovation.

 

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Yves Mulkers

Yves Mulkers is the founder of 7wData and a widely followed voice in the data and AI community. He curates the 7wData and AI Beat newsletters, reaching hundreds of thousands of data and AI professionals, and writes on data strategy, analytics, AI, and the evolving data ecosystem.