Why Is AI Not Taking Hold In Marketing?
A recent boom in discoveries in the field of artificial intelligence has led to a new wave of AI-based products and services, with professionals in virtually every industry having their fields turned upside down thanks to disruption brought in by AI. Nonetheless, marketers have failed to take advantage of the recent boom in AI spending, and tech-savvy professionals aiming to get their hands on the latest gadgets are beginning to wonder why AI isn’t taking hold in marketing.
Here’s why marketing professionals have been adopting AI into their strategies at a lackluster pace thus far, and what AI has in store for marketers in the near-future.
We’re often told that artificial intelligence has become an integral part of the field of marketing; today’s leading marketing firms are investing in the development of AI with a newfound fervor, and the industry is supposedly getting taken over by a surge of behind-the-scenes AI programs. However, not everyone is investing in AI; many marketing professionals are shunning AI altogether, and many traditional marketing agencies are still relying on more tried-and-true methods for success.
That’s going to change soon, however; like virtually every other industry, including video games, the field of marketing is set to be buffeted heavily by an AI storm sooner rather than later. That’s because tech is simply advancing at such a frantic pace in this day and age that it’s virtually impossible to outrace any innovation that’s grown to become so important as AI has. Data analytics operations, for instance, which have become a fundamental part of most modern marketing efforts, are now getting automated en masse as marketers consider software instead of people when it comes to new hires.
Despite the fact that we’ve seen many popular brands pivot to an AI-based strategy, however, many consumers are still getting marketed to without the influence of an AI algorithm. Many marketers distrust the automated nature of AI software, for instance, insisting that a human touch is needed if marketing agencies are to avoid disastrous scandals that could ultimately end up harming the company’s bottom line. Many marketers are shunning AI entirely ever since Facebook snatched global headlines with its data crises, for instance, which directly implicated many of its advertising partners.
As long as such things as the Cambridge Analytica data scandal linger in the minds of consumers, shoppers and marketers delivering brands and products to store shelves are likely to view AI with suspicion.
