AI & Data Intelligence Blog

How AI and data can transform the customer journey

Technology powered by artificial intelligence (AI) is enabling organisations to improve their customer experience and boost loyalty and revenues. The…

Oct 16, 2022 Yves Mulkers 37M views 3 min read

How AI and data can transform the customer journey

Technology powered by artificial intelligence (AI) is enabling organisations to improve their customer experience and boost loyalty and revenues. The role…

Oct 11, 2022 Yves Mulkers 51M views 3 min read

12 Cybersecurity CEOs On What Each Learned Leading During The Pandemic

Bottom Line: Cybersecurity CEOs’ lessons learned from navigating the pandemic provide a valuable framework for leading and growing a business…

Dec 24, 2020 Yves Mulkers 60M views 3 min read

Big Ops: Converging Digital Ops Domains and Toolsets

In martech land, it’s been a growing story around RevOps — revenue operations — that connects together marketing ops, sales…

Nov 19, 2020 Yves Mulkers 41M views 3 min read

Why Hiring a Data Analyst Won’t Solve Your Business Problems

It’s 2 a.m. You’ve been staring at an Excel spreadsheet for five hours, trying in vain to understand how to…

Oct 28, 2020 Yves Mulkers 23M views 4 min read

Why plot-driven data storytelling is important and how to create it

Data storytelling can yield significant benefits in informational analysis, but it requires skill and expertise. Learn some tips from data…

Aug 11, 2020 Yves Mulkers 117M views 4 min read

Why collaboration is the key to true business intelligence

Mat Singer, head of sales enablement at Upland Software, discusses the role collaboration plays in gaining true business intelligence Effective…

Jun 28, 2020 Yves Mulkers 99M views 2 min read

7 Tips on How to Build a Stronger Business/IT Partnership

To create the organizational resilience necessary in this new normal, businesses need to stop thinking of IT teams as just…

May 23, 2020 Yves Mulkers 56M views 2 min read

Struggling to find good data for analytics? Here’s a practical framework for centralising BI and analytics inside the enterprise

Data self-service and data democratisation are two of the biggest trends in 2020. Enterprises want to enable their business users…

Apr 17, 2020 Yves Mulkers 61M views 3 min read

What makes SaaS so successful? Four lessons all businesses can learn

Since Salesforce invented the term “Software-as-a-Service” more than twenty years ago, the industry has been characterised by tremendous growth and…

Feb 13, 2020 Yves Mulkers 57M views 3 min read