Dataddo
Dataddo is a no-code ETL/ELT and Reverse ETL platform founded in 2015 and headquartered in Silicon Valley.
Publisher review
Dataddo is a no-code ETL/ELT and Reverse ETL platform founded in 2015 and headquartered in Silicon Valley. It is designed for both technical and non-technical users who need to sync data from cloud services, business applications, and on-premise databases into data warehouses, lakes, dashboards, or Google Sheets. The platform is particularly popular among marketing and analytics teams, with over 3,000 customers globally, including brands like Allianz, Microsoft, and Uber Eats. It positions itself as a single ingestion layer that replaces multiple tools and 'spaghetti code' for data movement.
Dataddo offers over 400 connectors and supports real-time data synchronization. The platform is API-first, allowing users to orchestrate pipelines programmatically or via a UI. It can run in cloud and hybrid on-premise configurations, with the control plane in the cloud while data stays within the customer's perimeter. Dataddo supports legacy systems like DB2, Informix, and Sybase. It provides full observability into every data flow, including pipeline logs, run histories, data lineage, and audit trails. The platform also offers managed ingestion operations, where Dataddo handles connector maintenance, API changes, proactive monitoring, and backfills.
In the ETL market, Dataddo competes directly with Fivetran, Stitch, and Airbyte. On G2 and Capterra, Dataddo holds a 5-star rating, compared to Fivetran's 4.2 stars. However, Fivetran offers a larger connector library and is more established for enterprise-scale data replication. Dataddo's pricing is simpler and more predictable, starting at $99/month for its paid plans, whereas Fivetran charges per million monthly active rows, which can become expensive at scale. Dataddo also includes Reverse ETL capabilities, which Fivetran lacks, but it has fewer built-in connectors and less mature enterprise features.
The honest trade-offs: Dataddo is not designed for enterprise use; users report reliability issues at scale and slow responses to new connector requests. Customer support is often described as limited and unreliable. The platform's pricing can be steep for certain use cases, and data source availability is narrower than competitors like Fivetran or Airbyte. Dataddo is best suited for small to mid-sized teams that need a simple, no-code solution for marketing and analytics data, but it may frustrate larger organizations with complex, high-volume pipelines.
How it works
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No-code ETL/ELT platform
Users can build data pipelines without writing code, using a visual interface to connect sources and destinations.
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Over 400 connectors
Includes connectors for SaaS apps, databases, and files, supporting both cloud and on-premise systems like DB2 and Sybase.
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Real-time data synchronization
Supports near-instant data movement from sources to destinations, enabling up-to-date analytics and reporting.
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Managed ingestion operations
Dataddo handles connector maintenance, API changes, proactive monitoring, and backfill recovery, reducing engineering overhead.
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Full API control
The platform is API-first, allowing users to bypass the UI and orchestrate pipelines programmatically.
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Built for hybrid on-premise
Supports segmented and private networks, with data never leaving the customer's perimeter while the control plane stays in the cloud.
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Full data flow observability
Provides pipeline logs, run histories, data lineage, and audit trails for every data flow, ensuring explainability and accountability.
Strengths and trade-offs
Strengths
- Rated 5 stars on G2 and Capterra, reflecting high user satisfaction among small to mid-sized teams.
- Offers over 400 connectors, covering a wide range of SaaS apps, databases, and legacy systems like DB2 and Informix.
- Supports hybrid on-premise deployments, allowing data to stay within customer perimeters while the control plane remains in the cloud.
- Includes Reverse ETL capabilities, enabling data to be synced back into business applications, which Fivetran lacks.
Trade-offs
- Not designed for enterprise use; users report reliability issues at scale with high-volume pipelines.
- Customer support is limited and often unreliable, with slow responses to requests for new connectors.
- Pricing can be steep for certain use cases, especially when scaling beyond the Free plan's 100,000 rows per month.
- Data source availability is narrower than competitors like Fivetran or Airbyte, limiting options for niche or legacy systems.
Pricing context
Three tiers: Free (3 data flows, 100,000 rows/month, weekly syncs), Data to Dashboards ($99/month), and Data Anywhere ($99/month). Enterprise plan offers custom solutions. 14-day free trial available.
Getting started with Dataddo
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Sign up for Dataddo
Go to the Dataddo website and click the Get Started button. Enter your email, create a password, and confirm your account. Choose the Free plan to start with 3 data flows and 100,000 rows per month.
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Connect a data source
From the dashboard, click Add Source. Select a connector from the list of over 400 options, such as Google Analytics or Salesforce. Enter the required credentials, like API keys or OAuth tokens, and authorize the connection.
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Configure a data destination
Click Add Destination and choose where to send your data, such as a data warehouse like BigQuery or a dashboard like Google Sheets. Provide connection details, including host, database name, and authentication credentials.
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Build your first pipeline
Create a new data flow by selecting the source and destination you configured. Map the fields you want to sync, set a sync schedule (e.g., daily or real-time), and enable any transformations if needed. Save the pipeline.
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Monitor pipeline health
Open the pipeline details page to view run histories, logs, and data lineage. Check for errors or delays, and use the observability features to ensure data is flowing correctly. Adjust schedules or mappings as needed.
Frequently Asked Questions
What is Dataddo and what does it do?
Dataddo is a no-code ETL/ELT and Reverse ETL platform founded in 2015. It syncs data from cloud services, apps, and on-premise databases into warehouses, dashboards, or Google Sheets, serving over 3,000 customers including Allianz and Microsoft.
How much does Dataddo cost?
Dataddo offers a Free plan with 3 data flows and 100,000 rows per month. Paid plans start at $99 per month for Data to Dashboards or Data Anywhere. An Enterprise plan provides custom solutions, and a 14-day free trial is available.
What connectors does Dataddo support?
Dataddo provides over 400 connectors for SaaS apps, databases, and files. It supports cloud and on-premise systems like DB2, Informix, and Sybase, enabling integration with marketing tools, analytics platforms, and legacy databases.
How does Dataddo compare to Fivetran?
Dataddo has a simpler pricing model starting at $99 per month, while Fivetran charges per million rows. Dataddo includes Reverse ETL but has fewer connectors and less enterprise reliability. Fivetran is more established for large-scale data replication.
Is Dataddo good for small businesses?
Yes, Dataddo is best suited for small to mid-sized teams needing a simple, no-code solution for marketing and analytics data. It offers a free tier and affordable paid plans, though it may struggle with high-volume pipelines at scale.
Does Dataddo support real-time data sync?
Yes, Dataddo supports real-time data synchronization, enabling near-instant data movement from sources to destinations. This allows for up-to-date analytics and reporting, with full observability including pipeline logs and data lineage.
Alternatives
How Dataddo compares
Direct head-to-head against 3 competitors. Picked by 7wData.
Dataddo
- Pricing
- Three tiers: Free (3 data flows, 100,000 rows/month, weekly syncs), Data to Dashboards ($99/month), and Data Anywhere ($99/month). Enterprise plan offers custom solutions. 14-day free trial available.
- Target
- Dataddo is a no-code ETL/ELT and Reverse ETL platform founded in 2015 and headquartered in Silicon Valley.
- Strength
- Rated 5 stars on G2 and Capterra, reflecting high user satisfaction among small to mid-sized teams.
- Watch for
- Not designed for enterprise use; users report reliability issues at scale with high-volume pipelines.
Fivetran
- Pricing
- Usage-based per monthly active rows; no free tier for ETL.
- Target
- Enterprise data teams needing automated, reliable ETL at scale.
- Deployment
- SaaS only
- Strength
- Automated schema drift handling and 500+ pre-built connectors.
- Watch for
- Costs escalate unpredictably with data volume; no reverse ETL.
Airbyte
- Pricing
- Free open-source self-hosted; Cloud from $2/credit; 14-day free trial.
- Target
- Teams wanting open-source flexibility and self-hosted deployment.
- Deployment
- Cloud or self-hosted
- Strength
- Open-source with 350+ connectors and full self-hosting option.
- Watch for
- Cloud pricing can spike; setup complexity for non-engineers.
Supermetrics
- Pricing
- Tiered per destination/source; starts at $99/month for limited sources.
- Target
- Marketers moving data from ad platforms to dashboards.
- Deployment
- SaaS only
- Strength
- Deep marketing connector library with 100+ ad platform sources.
- Watch for
- No reverse ETL or warehouse-to-app sync; limited to dashboards.
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Sources
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