Atlan
Atlan, founded in 2019 by Prukalpa Sankar and Varun Banka, is an active metadata platform for data discovery, governance, and collaboration.
Profile
A metadata platform that catalogs, governs, and enables collaboration across enterprise data and AI infrastructure.
Atlan, founded in 2019 by Prukalpa Sankar and Varun Banka, is an active metadata platform for data discovery, governance, and collaboration. The co-founders previously built SocialCops, India's national data platform, bringing enterprise-scale data infrastructure expertise to their new venture.
The company has raised $206 million across six funding rounds, including a May 2024 Series C of $105 million at a $750 million valuation, led by Singapore's GIC and Meritech Capital. As of March 2025, Atlan reported annual revenue of $34.9 million, with 7x revenue growth over two years and 400% enterprise sales growth in Q1 2024. The company operates across 19 regions globally with 275 to 575 employees.
Atlan's platform unifies visibility across fragmented data ecosystems by connecting 80+ business systems—Snowflake, Databricks, dbt, Tableau, Salesforce, and others. Core products include a metadata lakehouse, data lineage tracking (Atlas), data quality studio, AI governance capabilities, and an app framework launched in August 2025 with 21 technology partners.
The company counts Mastercard, Workday, General Motors, Nasdaq, Unilever, Ralph Lauren, FOX, News Corp, and Dropbox among its customers, collectively representing over $10 trillion in enterprise value. Atlan reported a 75% to 80% win rate in competitive trials.
In 2025, Atlan shifted strategic focus toward AI governance and regulatory compliance. The Activate 2025 conference unveiled AI Governance Studio, a Data Quality Studio running natively on Snowflake Data Metric Functions, a Metadata Lakehouse built on Iceberg, an MCP Server for Claude integration, and AI Search. Snowflake named Atlan its Data Governance Product Partner of the Year in June 2025. Atlan is a Leader in the 2025 Gartner Magic Quadrant for Metadata Management and the 2026 Magic Quadrant for Data & Analytics Governance, as well as in Forrester's 2025 Data Governance Wave.
Products by Atlan
Who buys this
- Financial services and healthcare organizations managing regulated data at scale
- Technology companies with complex multi-cloud data infrastructure (Snowflake, Databricks, dbt)
- Enterprise retailers and CPG companies managing hundreds of data products
- Organizations preparing for EU AI Act enforcement (August 2026) and state-level AI governance regulations
- Funded companies valued at $500M+ scaling data governance alongside AI initiatives
Publicly disclosed clients
- Mastercard
- Workday
- General Motors
- Nasdaq
- Unilever
- Ralph Lauren
- Dropbox
- HubSpot
Strengths and what to watch
Strengths
- Multi-cloud integration connecting 80+ business systems with unified data lineage and real-time context for AI agents
- Leader recognition across Gartner (Metadata Management 2025, Data & Analytics Governance 2026), Forrester (Data Governance Wave 2025), and G2 Grid
- Rapid revenue growth (7x in 2 years, 31x in 3 years) with customer base representing $10+ trillion in enterprise value
Watch for
- Sales team turnover: Glassdoor reviews flag high account executive churn with most reps leaving within one year
- Competitive consolidation: Established players (Collibra, Talend, Alation) may bundle governance into broader data platforms, eroding differentiation
- AI governance execution risk: August 2025 product launches (AI Governance Studio, Metadata Lakehouse) unproven; success dependent on enterprise LLM adoption and regulatory pressure for EU AI Act compliance
Recent moves
- 3mo ago BigID & Atlan Introduce the First Unified Structured & Unstructured Data Catalog for AI Governance
- 7mo ago Atlan Named a Leader in the 2025 Gartner Magic Quadrant for Metadata Management Solutions
- 10mo ago Atlan Launches App Framework with 21 Leading Partners to Make Context Shareable Across the AI-Native Enterprise
- 10mo ago Atlan Activate 2025: Major product launches including AI Governance Studio, Data Quality Studio, Metadata Lakehouse, MCP Server, and AI Search
- 1y ago Atlan Wins Snowflake Data Governance Data Cloud Product Partner of the Year
Key Information
- Industry
- Data Catalog / Governance
- Founded
- 2019
- Employees
- 201-500
- Headquarters
- New York, NY / Delhi
Frequently Asked Questions
What is Atlan?
Atlan is an active metadata platform founded in 2019 that catalogs, governs, and enables collaboration across enterprise data and AI infrastructure. It connects over 80 business systems like Snowflake, Databricks, and dbt, providing unified visibility across fragmented data ecosystems for enterprises.
What does Atlan do?
Atlan offers a metadata lakehouse for cataloging data assets, Atlas for tracking data lineage across all platforms, a Data Quality Studio running natively on Snowflake, and an AI Governance Studio for enterprise regulatory compliance. An app framework launched in August 2025.
How much has Atlan raised in funding?
Atlan has raised $206 million across six funding rounds. In May 2024, the company secured a Series C of $105 million at a $750 million valuation, led by Singapore's GIC and Meritech Capital, signaling strong investor confidence in its market position.
What industries does Atlan serve?
Atlan serves financial services, healthcare, technology, retail, and CPG companies managing regulated data at scale. Its customer base includes Mastercard, Workday, General Motors, Nasdaq, and Unilever. The company also targets organizations preparing for EU AI Act enforcement and state-level AI governance regulations.
How does Atlan help with AI governance?
In 2025, Atlan shifted strategic focus toward AI governance and regulatory compliance. The company launched AI Governance Studio, Data Quality Studio running on Snowflake Data Metric Functions, and Metadata Lakehouse built on Iceberg, alongside an MCP Server for Claude integration.
Is Atlan a Gartner Leader?
Atlan is a Leader in Gartner's 2025 Magic Quadrant for Metadata Management and the 2026 Magic Quadrant for Data & Analytics Governance. It also ranks in Forrester's 2025 Data Governance Wave. Snowflake named Atlan its Data Governance Product Partner of the Year in June 2025.
How Atlan compares
Direct head-to-head against 3 competitors. Picked by 7wData.
Atlan
- Positioning
- A metadata platform that catalogs, governs, and enables collaboration across enterprise data and AI infrastructure.
- Customer segments
- Financial services and healthcare organizations managing regulated data at scale
- Strengths
- Multi-cloud integration connecting 80+ business systems with unified data lineage and real-time context for AI agents
- Watch for
- Sales team turnover: Glassdoor reviews flag high account executive churn with most reps leaving within one year
- Recent moves
- Atlan Wins Snowflake Data Governance Data Cloud Product Partner of the Year
Collibra
- Positioning
- Enterprise data and AI governance platform; policy enforcement for regulated industries. Incumbent with $210M ARR and 700+ enterprise customers.
- Customer segments
- Large financial services, pharma, and insurance enterprises. CDO, data steward, and compliance officer buyers.
- Strengths
- Deep data stewardship workflows with business glossary management and formal policy enforcement; most widely adopted in banking and insurance.
- Watch for
- Implementation complexity cited repeatedly across G2 and Gartner reviews; deployments often exceed one year and require dedicated administrators.
- Recent moves
- Acquired data access governance startup Raito on June 5, 2025, to unify semantic and security access controls.
Alation
- Positioning
- Data catalog and governance platform repositioning as Agentic Data Intelligence Platform for AI-era governance automation.
- Customer segments
- Enterprise data teams in financial services, pharma, and technology; CDO and data governance lead buyers at 600+ enterprises.
- Strengths
- Behavioral usage signals ranking dataset trust by actual analyst consumption patterns; enterprise data catalog since 2012 with 600+ customers.
- Watch for
- No new funding since November 2022 at $1.7B valuation; headcount declined 8% year-over-year by August 2025.
- Recent moves
- Acquired Numbers Station, Stanford-founded natural language analytics startup, May 20, 2025, to accelerate agentic workflow capabilities.
Informatica
- Positioning
- Broad data management platform covering integration, quality, catalog, and governance; under Salesforce ownership since November 2025.
- Customer segments
- Large multi-cloud enterprises requiring data integration alongside governance; CIO, data architect, and enterprise IT operations buyers.
- Strengths
- 2,500+ pre-built connectors for data integration bundled with catalog and governance; decades of enterprise master data management depth.
- Watch for
- Salesforce acquisition completed November 2025; customers on AWS, Azure, and GCP cite multi-cloud neutrality erosion as primary concern.
- Recent moves
- Salesforce completed $8B acquisition of Informatica on November 18, 2025, folding the company into Salesforce Data Cloud.
Sources
- atlan.com — Company overview, product portfolio, mission, customer base, and recent AI governance initiatives
- techcrunch.com — Series C funding details ($105M at $750M valuation), founders, ARR growth (7x over 2 years, 31x over 3 years), competitive positioning
- atlan.com — Named customers including Mastercard, Workday, General Motors, Nasdaq, and customer success metrics
- www.prnewswire.com — March 2026 partnership announcement and AI governance product strategy