Canvas
Canvas is a no-code analytics platform founded in 2020 that lets business teams connect, explore, and visualize data from over 150 SaaS tools without writing SQL or relying on data engineers.
Profile
Canvas is a no-code analytics platform that connects to over 150 SaaS tools and lets business teams build dashboards, run pivot tables, and set alerts without writing SQL or hiring data engineers.
Canvas is a no-code analytics platform founded in 2020 that lets business teams connect, explore, and visualize data from over 150 SaaS tools without writing SQL or relying on data engineers. The company offers pre-built templates for common startup metrics like ARR, revenue, and customer lifetime value, plus a fractional data team service for users who need custom models and dashboards. Canvas also provides a spreadsheet-like interface with Excel shortcuts, pivot tables, and formulas that translate to SQL, along with alerts, Slack integration, and a SQL editor for power users.
The platform is built on a cloud data warehouse backend that scales to billions of rows. Canvas is headquartered in the United States. As of May 2026, Canvas is a subsidiary of Figma, which reported Q1 2026 revenue of $333.4 million (up 46% year-over-year) and a net dollar retention rate of 139%.
Figma had approximately 690,000 paid customers as of March 31, 2026, with 15,218 customers generating over $10,000 in ARR and 1,525 customers over $100,000 in ARR. Canvas's customer logos include Airhouse, Anvil, Commandbar, Doppler, Duro, Earth, Hometap, Novel, Protege, Slatewell, Stellar, Solace Health, Trek Health, and Wagtopia. The company competes with other embedded analytics and BI tools, but its differentiation lies in its no-code approach and bundled expert services.
Who buys this
- Startups and growth-stage companies that need quick access to business metrics without a dedicated data team
- SaaS companies tracking ARR, revenue, churn, and customer lifetime value across multiple tools
- Marketing and growth teams that want to combine ad platform data (Google Ads, TikTok, LinkedIn) with internal metrics
- Operations and finance teams that need to blend data from Stripe, QuickBooks, Xero, and other financial tools
- Companies that want a lightweight analytics layer on top of their existing data warehouse (Postgres, dbt, etc.)
Publicly disclosed clients
- Airhouse
- Anvil
- Commandbar
- Doppler
- Duro
- Earth
- Hometap
- Novel
- Protege
- Slatewell
- Stellar
- Solace Health
- Trek Health
- Wagtopia
Strengths and what to watch
Strengths
- No-code interface with spreadsheet-like formulas and pivot tables lowers the barrier for non-technical users to perform complex data analysis
- Pre-built templates for common startup metrics (ARR, revenue, LTV) reduce time-to-value for new customers
- Fractional data team service provides expert-built models and dashboards for companies without in-house data talent
Watch for
- Canvas is a subsidiary of Figma, meaning its product roadmap and go-to-market strategy are tied to Figma's priorities; any shift in Figma's strategy could affect Canvas's independence or resource allocation
- The analytics market is crowded with established players like Looker, Tableau, and Metabase, plus newer no-code entrants; Canvas must differentiate to avoid being a niche tool
- Canvas's customer list skews toward early-stage startups, which may have higher churn rates and lower average revenue per customer compared to enterprise-focused competitors
Recent moves
Key Information
- Industry
- Data Analyst Platforms
- Founded
- 2020
- Headquarters
- United States
Frequently Asked Questions
What is Canvas analytics and what does it do?
Canvas is a no-code analytics platform founded in 2020 that connects to over 150 SaaS tools. It lets business teams build dashboards, run pivot tables, and set alerts without writing SQL or hiring data engineers.
How does Canvas help startups track metrics without a data team?
Canvas offers pre-built templates for common startup metrics like ARR, revenue, and customer lifetime value. It also provides a fractional data team service that builds custom models and dashboards for companies without in-house data talent.
What integrations does Canvas support for SaaS tools?
Canvas connects to over 150 SaaS tools, including Google Ads, TikTok, LinkedIn, Stripe, QuickBooks, and Xero. It also works with data warehouses like Postgres and dbt, allowing teams to blend data from multiple sources.
Can non-technical users analyze data in Canvas without SQL?
Yes, Canvas has a no-code interface with spreadsheet-like formulas, Excel shortcuts, and pivot tables that translate to SQL. This lets marketing, operations, and finance teams explore data without writing queries.
Is Canvas owned by Figma and how does that affect its roadmap?
As of May 2026, Canvas is a subsidiary of Figma. Its product roadmap and go-to-market strategy are tied to Figma's priorities, so any shift in Figma's strategy could affect Canvas's independence or resource allocation.
Who are some notable customers using Canvas analytics?
Canvas customers include Airhouse, Anvil, Commandbar, Doppler, Duro, Earth, Hometap, Novel, Protege, Slatewell, Stellar, Solace Health, Trek Health, and Wagtopia. These are mostly startups and growth-stage companies.
Sources
- canvasapp.com — Product description, feature list, customer logos, and value proposition
- investor.figma.com — Figma's Q1 2026 revenue ($333.4M), net dollar retention rate (139%), paid customer counts, and AI product adoption metrics
- techcrunch.com — Background on Canvas Ventures fund (not the same company as Canvas analytics; included as a source from the dossier)
- www.sciencesocieties.org — Information about CANVAS 2026 conference (not the same company; included as a source from the dossier)