About This Event

The Big Data & Marketing Innovation summit will provide insight into how businesses are deriving real value from marketing, customer and business information. Take control of your data and see how embracing it can drive better results within marketing

Key Topic Areas

  • Tools & Techniques for Improving Conversion Rates
  • Strategy, Resourcing, Measuring & Optimising ROI
  • Smart Attribution Management to Optimise Digital Marketing Efficiency
  • Mining Consumer Insights From Unstructured Data
  • Deep Customer Journey Insights