AI & Data Intelligence Blog

Why some data-driven decisions are not to be trusted

Earlier this year, McKinsey released a report called The data-driven enterprise of 2025, which illustrated the journey that organisations have…

Mar 12, 2022 Yves Mulkers 45M views 4 min read

Bad Data Handling Is Holding Marketers Back, Survey Reveals

Poor data handling is costing businesses millions on resources and lost opportunity, with less than a third of CMOs feel…

Apr 13, 2020 Yves Mulkers 49M views 3 min read

Why CMO Needs to Be Involved in Privacy Policy Creation

As a CMO, do you have much involvement in your company’s privacy policy? I’m sure, thanks to the GDPR and…

Nov 25, 2019 Yves Mulkers 101M views 3 min read

How Data And Analytics Are Changing The Face Of Modern Marketing

Recently, I posted an interview conducted with Wes Nichols, the former CEO of MarketShare, on the ways in which data and…

Aug 22, 2017 Yves Mulkers 102M views 3 min read

How CMOs Can Navigate Digital Disruption

Disruption and rapid change are the new normal for marketing. Platform providers such as Amazon and Apple change the equation…

May 15, 2017 Yves Mulkers 56M views 2 min read