Choosing the Right Third-Party Data Partner for Analytics
There are many third-party data providers to choose from, and companies use third party data providers because they don’t think that the data that they
There are many third-party data providers to choose from, and companies use third party data providers because they don’t think that the data that they
Just 6% of businesses globally use, access, and share data in a way that grants them all the business benefits provided by a robust data
You have successfully launched your startup. Great. But don’t make the mistake of thinking there is nothing left for you to do. There are many
Many executives assume that customer data can give you an unbeatable edge. The more customers you have, the more data you can gather, and that
Are you taking a data-driven approach to your marketing strategy? As a marketer, you have likely been on the receiving end of this question. I
Access to relevant customer and industry information is the primary competitive advantage businesses have over their direct and indirect competitors today. It’s the smartest approach
Every business organization, small or big, needs valuable data and insights. When it comes to understanding your target audience and customers preferences, big data plays
Travel and hospitality companies are only as good as the memories they can help guests create. For hotels of any kind, creating a positive experience
How can a better understanding of business intelligence give your company an edge over the competition? Approaching business “intelligently” has meant different things to different
There is an old cliché that says a company’s most valuable assets walk out the door at the end of the day. However, according to
Tremendous amounts of data are generated every minute of every day, presenting equal amounts of possibilities and challenges. As we look towards 2017, organisations that
A good IM strategy builds a framework across people and organization, process and methodology, and technology and architecture. Creating a singular, cohesive IM strategy that