AI & Data Intelligence Blog

Companies Must Develop New Data Muscles to Pivot to Profitable Growth

As the economic environment becomes more somber, companies are focusing on achieving profitable growth and not just growth. Data-driven decisions…

Mar 13, 2023 Yves Mulkers 48M views 2 min read

How Data for Good Can Be Used to Improve Our World

I’m determined to promote data for good. Why? As an inherently on-demand generation, we constantly hear about the data imperative:…

Jul 2, 2020 Yves Mulkers 115M views 4 min read

Why new CMOs need to be CSOs (Chief Synthesis Officers)

From the moment a new chief marketing officer starts a job, the expectations for improved marketing performance are outrageously high.…

Sep 8, 2018 Yves Mulkers 137M views 3 min read

Building the Best Enterprise Data Strategy in 2018: Real-World Examples

Ashley Stirrup joined Talend in 2014 as Chief Marketing Officer. In this role, Ashley is responsible for driving market leadership,…

Mar 17, 2018 Yves Mulkers 125M views 3 min read

How Big Data Can Improve B2B Lead Gen

In the world of B2B lead gen, the bickering between enterprise B2B marketing and sales organizations rarely ends. Each points…

Mar 23, 2017 Yves Mulkers 79M views 3 min read

A CIO writes (sort of): I’m terrified of cloud lock-in

I’m in a three-year relationship which I don’t think I can get out of. It started off great, but now…

Aug 20, 2016 Yves Mulkers 149M views 2 min read

How to tap into data with predictive analytics

Given the importance of data in today’s marketing landscape, predictive analytics is becoming a powerful tactic for marketers. Predictive analytics—software that enables users…

Aug 9, 2016 Yves Mulkers 163M views 2 min read

‘People-Based’ Data Is Puncturing Classic Marketing Myths

Moms have a lot to teach us about the future of marketing. Old-school demographic segmentation left marketers with a badly…

Apr 15, 2016 Yves Mulkers 168M views 2 min read