AI & Data Intelligence Blog

How to Improve Efficiency and Reduce Data Waste

All the data in the world means nothing if you don’t know what to do with it. This is a…

Feb 26, 2023 Yves Mulkers 26M views 3 min read

An AI model to predict kidney damage, trained on data from veterans, works less well in women

The study was a page-turner: Researchers at Google showed that an artificial intelligence system could predict acute kidney injury, a…

Dec 12, 2022 Yves Mulkers 53M views 3 min read

How To Understand Your Customers And Their Needs With The Right Data

Today, data is undoubtedly a leading driver of business success. How well a company is able to leverage insights from…

Feb 6, 2022 Yves Mulkers 2.4M views 4 min read

How PepsiCo Put Data to Work Connecting to Customers

Relying on mass distribution and promotions have historically been ways for consumer goods companies to connect with consumers at scale…

Oct 5, 2021 Yves Mulkers 73M views 2 min read

5 Ways Brands Underutilize Data Analytics

Despite the widespread application of analytics dashboards and data-driven KPIs across the C-suite, most senior marketing teams are utilizing data…

Sep 5, 2021 Yves Mulkers 63M views 3 min read

How Digital Twins Enable Intelligent Cities

Cities are complex ecosystems that are evolving fast and — like citizens — becoming increasingly digital. By 2025, the total…

Jan 27, 2021 Yves Mulkers 87M views 3 min read

5 Tips to Improve Lead Generation Using AI-Powered Social Media Data Analytics

The effect of AI in the marketing world has been nothing but revolutionary over the past few years. Research by…

Nov 9, 2020 Yves Mulkers 19M views 3 min read

How to Develop a Clear Data Science Strategy for Your Business

Data is everywhere. Therefore, the problem businesses often face is not how to get more data, but how to use…

Oct 6, 2020 Yves Mulkers 29M views 4 min read

10 Use Cases for AI in Healthcare as part of your Digital Strategy

Good health is a fundamental need for all of us. Hence, it’s no surprise that the total market size of…

Mar 16, 2020 Yves Mulkers 97M views 2 min read

The vital role of big data and AI in performing and forecasting marketing campaigns

Today, the wide and diverse world of marketing seems unrecognisable from its various incarnations before the era of interconnectivity and…

Jan 3, 2020 Yves Mulkers 91M views 4 min read