IoT analytics create new edge computing value props for content delivery networks

Modern content delivery networks (CDNs) are unlocking new opportunities to pair endpoint-deployed applications with endpoint device content analysis. Rather than simply enabling clients to push their apps and data closer to the customer, these edge technologies are collecting data from internet-of-things devices and end-user mobile devices, then enabling near-real-time AI/machine learning of this data to help your application best understand what the customer is experiencing right now and how your app can deliver the most relevant and engaging insights.

For example, this type of data analysis can help your app identify what type of device your customer is using to engage your application (or your content) and where they are located (e.g., car or retail store). With these insights, you can serve up targeted content that is customized to the device and the location. Content sent to an automobile, for example, can be delivered in a safe format that minimizes driver distraction.

There are many use cases where this combined value can be so empowering. Among these are apps for sending accurate and timely information about public transportation that is delivered up front to get the customer to the flight or subway on time and then, once onboard, to deliver rich, targeted information and entertainment. Retailers, healthcare firms, hotels, and many others need to empower their app experiences with real-time insights within their facilities for more personalized customer experiences. And gaming companies know that to ensure strong online social experiences, they need to verify who is available, has a solid network connection, and is ready to play.

These capabilities will drive significant customer experience gains and innovation opportunities for companies delivering content for apps and websites in many industries, including manufacturing, healthcare, energy, automotive, media and entertainment, and others.

I’m kicking off research focusing on CDN market expansion where I hope to provide insight into how these vendors’ solutions are evolving, which types of endpoint devices and content they are incorporating, and the resulting near-real-time gains achieved. The challenges facing firms that look to integrate these types of endpoint data sets will also be addressed.

CDNs were at the forefront of edge computing in the early days of the internet.